Archbold, Ohio, United States, November 2025 — Amy Cover has been appointed as Senior Vice President | Chief Marketing & Experience Officer (CMXO) at F&M Bank, marking a strategic evolution in the bank’s leadership structure. In this expanded role, Amy will lead strategies that integrate marketing, customer experience (CX), and employee experience (EX) to strengthen F&M’s brand alignment across all touchpoints. She will also oversee internal communications, ensuring employees remain informed, inspired, and connected to the bank’s mission and community-driven values.
Amy has been an integral part of F&M Bank for over 16 years, contributing extensively to the bank’s growth, community engagement, and customer experience evolution. Prior to this elevation, she served as Senior Vice President | Chief Marketing Officer, where she led marketing, brand strategy, public relations, product development, and CX initiatives across F&M’s expanding regional footprint.
Earlier, Amy held the position of Vice President – Marketing Manager, where she played a vital role in modernizing the bank’s marketing communications and digital outreach. Before that, she served as Assistant Vice President – Marketing Specialist and Assistant Cashier – Marketing Specialist, where she helped shape F&M’s brand identity and community engagement efforts during key expansion phases across Ohio and Indiana.
Throughout her journey, Amy has exemplified strategic leadership, brand stewardship, and customer-centric innovation, helping transform F&M Bank into a trusted regional financial partner known for its personal service and local roots.
About F&M Bank – Archbold, OH
Founded in 1897 in Archbold, Ohio, F&M Bank is a community-focused financial institution dedicated to fostering growth for individuals, farmers, and businesses. With 33 full-service branches across Ohio and Indiana, and three loan production offices in Muncie, Oxford, and West Bloomfield, Michigan, F&M continues to deliver personalized financial solutions rooted in integrity, service, and community engagement.
F&M’s mission, encapsulated in its philosophy of “Banking at F&M is about You & Us,” reflects its unwavering commitment to customer relationships, innovation, and local empowerment.
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