Bengaluru, Karnataka, India, April 2025 — Anamika Singh has been appointed as Associate Director – Brand at Rapido, India’s largest bike taxi platform. With over a decade of versatile experience in sales, marketing, and brand leadership, Anamika brings deep industry insights from sectors like retail, technology, and social impact, making her a strategic addition to Rapido’s leadership team.
Prior to this, she led brand marketing and communications at Wildcraft India for nearly seven years, where she was instrumental in scaling brand awareness, channel marketing, and digital visibility. Her work shaped Wildcraft’s positioning as a household name in performance gear. Before that, Anamika held a senior marketing role at MintM Inc., where she drove product marketing, go-to-market strategies, and digital campaigns for tech-led retail solutions.
Anamika began her career with stints at Mu Sigma Inc., where she honed her skills in digital and product marketing, and Rang De, where she led initiatives in community partnerships and corporate collaborations. Her earliest professional roles at Deutsche Bank, TNT, and leading advertising agencies gave her a strong foundation in customer engagement and communication strategy.
At Rapido, Anamika will spearhead brand development and strategy during a pivotal phase of the company’s growth. Her blend of startup agility and enterprise brand experience makes her uniquely positioned to scale Rapido’s narrative and presence in the highly dynamic mobility and transportation space.
Rapido
Founded with the mission of transforming urban mobility, Rapido is India’s largest bike taxi app and is quickly expanding into auto-rickshaws, delivery services, and more. By providing cost-effective, convenient, and eco-friendly commuting solutions, Rapido serves millions of users across 100+ cities. The company is committed to building a workplace that champions inclusivity, creativity, and impactful growth.
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