Hyderabad, Telangana, India, July 2026 — Nuziveedu Seeds Limited (NSL Group) has appointed Aniket Kothavale as Assistant Vice President (AVP) & National Marketing Manager. In his new role, Aniket will lead the company’s national marketing strategy, driving brand growth, customer engagement, portfolio development, and market expansion to strengthen NSL’s leadership in India’s seed industry.
Prior to joining Nuziveedu Seeds Limited, Aniket spent more than five years with Coromandel International Limited, where he held a series of progressively senior leadership roles. Most recently, he served as General Manager & Head – Corporate Branding and Customer Engagement, leading teams across CRM, customer analytics, marketing services, and field marketing while spearheading corporate branding initiatives for Coromandel Retail. Earlier, as Deputy General Manager & Head – Corporate Branding and Customer Engagement, he played a key role in strengthening customer engagement and retail brand positioning. Before that, he was Assistant General Manager – CPC, where he managed a ₹250 crore strategic marketing portfolio, led profit and loss responsibilities across 800 Gromor retail stores in South India, and conceptualized successful initiatives including Operation Whitegold, which helped build several high-growth brands.
Earlier in his career, Aniket served as Portfolio Manager at Godrej Agrovet Limited, where he led portfolio creation from ideation to product launch, introduced innovative international brands, and drove value-based product launches across multiple regions. Prior to that, he was Brand Manager at Biostadt India Limited, successfully growing a key crop protection portfolio while introducing impactful branding and customer engagement initiatives. He also spent more than four years with DuPont as Regional Lead – Marketing & Sales (Punjab & Rajasthan), where he led regional business transformation, brand-building campaigns, and marketing programs that significantly accelerated product growth across northern India.
With over 14 years of experience in agribusiness marketing, brand management, portfolio strategy, customer engagement, and commercial leadership, Aniket has built a strong reputation for driving business growth through innovation and market-focused strategies. His appointment reflects Nuziveedu Seeds Limited’s continued commitment to strengthening its marketing capabilities and supporting farmers with innovative seed solutions across India.
About Nuziveedu Seeds Limited (NSL Group)
Nuziveedu Seeds Limited (NSL) is one of India’s leading seed companies, recognized for its commitment to genetic excellence and agricultural innovation. The company develops and delivers high-quality seed solutions that help improve farm productivity while supporting sustainable agricultural growth across diverse crop segments.
Positioning itself as the “Most Preferred Seed Brand, Always,” NSL works closely with farming communities by combining advanced research, innovation, and customer-centric solutions. The company continues to play a significant role in strengthening India’s agricultural ecosystem through quality seeds and farmer-focused initiatives.
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