Greater Munich Metropolitan Area, Germany, February 2026 — ServiceNow has appointed Annahita Esmailzadeh as Segment Lead, Customer Excellence Group (EMEA). In this role, Annahita will take leadership responsibility across the customer success landscape in the region and help shape how organizations are guided to unlock the full value of the ServiceNow platform.
Sharing her thoughts on the transition, Annahita highlighted that the role is deeply tied to driving enterprise-wide outcomes—empowering talented teams, delivering meaningful impact at scale, and elevating how ServiceNow delivers value for customers every day.
The Customer Excellence Group plays a pivotal post-sales role within ServiceNow, bringing together Customer Success, Expert Services, Renewals, Scale and GTM teams with one shared mission: to set the industry benchmark for exceeding value expectations and be the best buying decision customers have made.
In her new leadership role at ServiceNow, Annahita Esmailzadeh will focus on strengthening customer outcomes and value realization across EMEA, ensuring customers not only adopt ServiceNow successfully but experience impact across their enterprise.
Prior to this appointment, Annahita spent over four years at Microsoft, holding senior leadership positions including Head of Customer Success Account Management – Chemicals & Energy and earlier Head of Customer Success Account Management – Travel, Transport & Energy, where she led strategic customer success engagements in high-impact industry segments.
Before Microsoft, she built a strong foundation at SAP, where she worked for over four years in roles including Head of Innovation – SAP Labs Munich, as well as Project Manager & SAP S/4HANA Consultant (Automotive Industry Division) and Product Expert – SAP S/4HANA Cloud, contributing across innovation, enterprise transformation and customer-driven delivery.
Earlier in her career, she gained experience in Business Intelligence at SAP within the Manufacturing & High Tech Industry Division, and also worked as a Customer Success Manager at Shirtinator AG, strengthening her customer-centric leadership journey.
Annahita holds a Master of Science (M.Sc.) in Computer Science and Management from Hochschule München University of Applied Sciences.
About ServiceNow
ServiceNow (NYSE: NOW) is a leading enterprise cloud company that makes the world work better for everyone. Its cloud-based platform and solutions help organizations digitize and unify workflows, enabling smarter, faster and more connected ways of working.
ServiceNow helps enterprises improve agility, innovation, productivity, and customer experience by enabling work to flow seamlessly across teams, processes and systems—so organizations can create the future they imagine.
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