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Carey D. Cooper Appointed as Vice President of Human Resources at Valpak

Smita SinghbySmita Singh
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Carey D. Cooper Appointed as Vice President of Human Resources at Valpak

Carey D. Cooper Appointed as Vice President of Human Resources at Valpak

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St. Petersburg, Florida, United States, April 2025 – Carey D. Cooper has been appointed as Vice President of Human Resources at Valpak, the nation’s premier provider of direct mail and omnichannel media solutions. In his new role, Carey will lead the strategic direction of the company’s HR function, driving talent development, employee engagement, DEI, and organizational effectiveness to support Valpak’s ongoing growth and innovation.

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Carey joins Valpak following over 16 years with Emerson, where he most recently served as Head of Human Resources for the Appleton Group Business Unit. In this executive role, he led a team of 20 HR professionals across global locations, aligning HR strategy with business goals while spearheading initiatives in culture, DEI, talent development, and workforce planning.

Prior to this, he was Director of Human Resources at Emerson, overseeing HR functions for 10 North American facilities. His focus areas included talent acquisition, compensation planning, labor relations, employee engagement, and compliance with corporate and employment standards.

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Earlier, Carey held the role of HR Manager at Emerson, managing operations in Maryland and Ontario. He successfully negotiated severance packages and union labor relations during a plant closure, demonstrating his agility in complex organizational transitions.

He began his HR career at Daimler Chrysler, serving in HR Generalist roles and then as Warehouse Supervisor with Chrysler Group LLC, where she managed outbound operations and supervised large unionized teams, gaining early experience in operations and workforce management.

Carey holds a Master’s degree in Human Resources and Industrial Relations from the University of Illinois Urbana-Champaign (2004–2005), one of the leading programs for HR professionals.

About Valpak

Valpak is a leader in household targeting, direct mail, and omnichannel marketing solutions in the United States. Trusted by over 34,000 businesses, Valpak delivers measurable ROI through data-driven campaigns, reaching 41 million households in 42 states each month with its iconic Blue Envelope. With a vast local office network and deep customer insights, Valpak is known for helping local and national businesses grow while empowering consumers with savings.

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Tags: Carey CooperDirect MarketingEmersonExecutive AppointmentHappy Place to Work CertificationHPTWHR LeadershipHuman Resources StrategyLeadership AppointmentUniversity of Illinois Urbana-ChampaignValpakVice President Human Resources
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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