Richmond, Utah, United States, Aug. 12, 2024 – Casper’s Ice Cream, a leading multi-brand frozen novelty company established in 1925 and known for its popular brands, FatBoy Premium Ice Cream and Jolly Llama, has announced the appointment of Russell Stokes as its new Chief Executive Officer. Stokes, with over two decades of experience in the consumer packaged goods and products sector, will lead the company’s strategic growth efforts, further enhancing its market presence and reinforcing its position as an industry leader.
“We’re thrilled for Russell to be joining Casper’s Ice Cream as CEO,” said Daniel Penn, Managing Director at MidOcean, a middle-market private equity firm and majority owner of Casper’s Ice Cream. “Russell has an exceptional track record when it comes to spearheading innovation and growth for high-profile brands and we’re excited to leverage his leadership and deep expertise as we continue to build on our own successes.”
Russell joins Casper’s Ice Cream from Mars, Inc., where he served as Chief Strategy Officer and then as CEO of KIND Snacks North America. Russell has also held senior executive positions at Whirlpool Corporation and Boston Consulting Group.
“I’m truly honored to join Casper’s Ice Cream and be part of such an iconic brand with so much history. Casper’s reputation for producing high-quality frozen treats precedes itself, and I look forward to working with the talented team here to build on that to create unforgettable experiences for our customers and their families for generations to come.”
Russell Stokes
Russell is a graduate of Imperial College London and Harvard Business School. He was also recently appointed to the board of Airbel Impact Lab of the IRC, a leading humanitarian organization devoted to improving the lives of the world’s refugees and displaced people.
Casper’s Ice Cream, Inc. is a legacy brand with 99 years of experience in the ice cream industry. The company manufactures and sells a variety of frozen treats under its sub-brands, including FatBoy Premium Ice Cream, famous for its ice cream sandwiches rich in flavor and nostalgia, and Jolly Llama, a “better-for-you” option catering to ice cream lovers with dietary restrictions, including dairy-free and gluten-free products. Operating from its long-time home in Richmond, Utah, Casper’s has grown from humble beginnings to meet nationwide demand for its products.
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