With more than 20 years of international experience in scaling businesses, Tabi aims to focus on coto’s mission of empowering millions with expert-led emotional wellness services
Mumbai, Maharashtra, India, September 2025 – coto, India’s leading emotional wellness platform, today announced the appointment of Tabi Bude as its new Chief Expansion Officer, marking a pivotal step in the company’s mission to bring accessible, expert-led emotional wellness services to a global audience.
With more than 20 years of international experience in scaling businesses across media, consumer goods, technology, and software, Tabi brings a unique blend of entrepreneurial drive and strategic expertise. He has worked across diverse ecosystems, including Germany’s dynamic start-up scene, global leadership roles at Red Bull, and a C-level position at a Silicon Valley company backed by Softbank Ventures. Most recently, he served at McKinsey & Company, where he guided clients worldwide in executing growth strategies and co-led the firm’s global Business Building in Consumer Health practice.
As Chief Expansion Officer, Tabi will lead coto’s global growth vision, shaping and executing the platform’s international strategy. His focus will be on scaling coto’s proven model internationally while maintaining its core mission of empowering millions with expert-led emotional wellness services.
Welcoming Tabi to the team, Tarun Katial, Founder and CEO of coto, said, “We’re excited to have Tabi join our leadership team. His global experience and passion for consumer-first solutions will be key as we accelerate coto’s international growth. With strong traction in Canada and the US, and upcoming launches in Australia and the Eurozone, we’re entering a pivotal phase of global expansion. Tabi’s leadership will help us scale faster and deepen our impact.”
Speaking about his new remit, Tabi says, “Throughout my career, I’ve been driven by a passion for building brands that create real impact. Stepping into this role at coto is an exciting opportunity and we aim to redefine emotional wellness by making it a mainstream service that empowers individuals globally. This mission is both an entrepreneurial challenge and a meaningful opportunity to positively impact millions of lives.”
Tabi holds a business degree from WHU – Otto Beisheim School of Management and is based in Hamburg, Germany.
coto is the pioneering emotional wellness platform transforming how millions access holistic mental health and spiritual guidance worldwide. Founded by industry leaders Tarun Katial, Aparna Acharekar, Shefali Anurag, and Raj Kamal Singhal, coto has already facilitated over 2 million minutes of consultations across India, the US, UK, Canada, and the UAE since the launch of monetization in July 2024. Operating 24/7, the platform brings together 10+ wellness modalities—from therapy, relationship coaching, and meditation to reiki, chakra healing, and astrology—making emotional support as immediate and accessible as any lifestyle service. At a time when loneliness affects 1 in 4 adults globally, coto is meeting the moment with 40% sustained month-on-month growth and unmatched user loyalty. Now rapidly expanding into Western markets, coto is uniquely positioned to serve both underrepresented diaspora communities and global audiences alike—delivering culturally attuned, expert-led emotional wellness solutions for a world that’s ready to move from striving to thriving.
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