Bengaluru, Karnataka, India, November 2025 — Dr. Bhaskar Swami has taken on a new role as Head of Growth at SetLUp, marking a significant milestone in his ongoing journey of building growth ecosystems for emerging businesses and high-impact ventures. In this strategic leadership position, he will drive growth acceleration, top-line expansion, and market scale for SetLUp as the company continues to build India’s fastest technology-enabled distribution network for new-age consumer brands.
Before joining SetLUp, Dr. Bhaskar served as Chief Technology Officer at Anytime Vastu and Vice President at Gnarly Troop Foundation, where he contributed to strategy, execution and organizational scaling efforts. His recent parallel leadership engagements also include serving as Executive Committee Member at Gnarly Troop Org, a role aligned to governance, board operations and ecosystem development.
Dr. Bhaskar continues in senior advisory and entrepreneurial capacities, including roles as Director at Spiria Technology, Chief Advisor at DFS Exchange, and Co-creator at Classplus, where he has contributed to business growth strategy, early-stage scale-up ecosystems, investor enablement models, digital commerce development, and performance acceleration initiatives. His work has also spanned startup ecosystem development, entrepreneurship acceleration and advisory to founders, boards, and scaling teams across India.
With an active leadership presence across growth advisory, digital transformation, investment enablement, and startup development, Dr. Bhaskar’s experience demonstrates a distinctive mix of technology leadership, business incubation, organizational advisory, financial and ecosystem strategy, and go-to-market scale execution.
SetLUp is building India’s fastest and most efficient distribution network for new and emerging consumer brands. Focused on enabling brands to reach the $600-billion rural consumer market, SetLUp integrates traditional distributors and retailers through a technology-led, data-powered platform. With its plug-and-play model, the company enables brands to scale faster, reduce go-to-market friction, and gain deep visibility into distribution dynamics. SetLUp is redefining rural distribution for the next generation of consumer growth in India.
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