London, United Kingdom, July 2024 – Emmalene Maxwell has taken on the new role of Chief Financial Officer (CFO) and Chief Operating Officer (COO) at The Fold London. In this dual role, Emmalene will oversee the company’s financial strategies while also managing its operations, ensuring that The Fold continues to provide its signature modern and versatile pieces to the professional woman.
Emmalene has been with The Fold London for over seven years, where she initially served as CFO before her recent promotion to CFO and COO. Her tenure has been marked by her leadership in financial management and strategic growth, contributing significantly to the brand’s expansion and operational excellence.
Prior to her time at The Fold, Emmalene held several finance roles at Charlotte Tilbury Beauty for nearly four years. She began as a Finance Manager, progressed to Head of Finance, and later served as Director of Finance. In these roles, she was instrumental in steering the financial direction of the brand, playing a key role in its growth trajectory.
Emmalene’s early career includes her experience as a Business Analyst at Tesco Stores Ltd, focusing on the Central European General Merchandise business, and as a Marketing Controller for Luxury Designer Fragrances at L’Oréal in London. She also spent nearly four years at American Express in various financial analyst roles, where she honed her expertise in investment optimization and financial strategy.
The Fold is a contemporary label with international reach that embraces and inspires the modern, professional woman. Known for its versatile pieces, The Fold defines 24/7 dressing with a clean, modern aesthetic. The brand is dedicated to the highest standards of quality, sourcing fabrics from the finest European mills to create luxurious garments that empower women to feel confident and stylish in their daily lives.
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