Mumbai, Maharashtra, India, June 2025 – BARC India, the country’s premier audience measurement organization, has announced the appointment of Gaurav Banerjee as its new Chairman. Banerjee, an industry veteran with more than two decades of experience in media and entertainment, steps into this pivotal role at a time when audience measurement is rapidly evolving and the demand for robust, cross-platform data is higher than ever.
In his current capacity as MD and CEO at Sony Pictures Networks India (SPNI), Banerjee is at the forefront of strategy, operations, and innovation for one of India’s leading media networks. He also serves on the boards of MSM-Worldwide Factual Media and Bangla Entertainment, reflecting his influence across multiple dimensions of the entertainment sector.
Previously, Banerjee played a transformative role at Disney+ Hotstar, where he was instrumental in shaping content strategy and driving significant subscriber growth. At Star India, he led the Hindi and regional entertainment clusters, overseeing the launch and expansion of market-leading channels such as Star Jalsha and Star Pravah, further establishing his reputation as a dynamic leader and innovator.
Earlier in his career, Banerjee was a journalist, drawing upon his editorial depth and storytelling sensibility—a foundation that continues to inform his business acumen and leadership style. An alumnus of St. Stephen’s College and Jamia Millia Islamia, he brings a unique blend of creative insight and strategic expertise to every challenge he undertakes.
Banerjee’s appointment as Chairman signals a strategic shift for BARC India, as the organization seeks to enhance its cross-platform measurement capabilities and drive innovation in the field of audience analytics. His leadership is expected to strengthen BARC’s position as the trusted source of TV viewership data, guiding the organization through the next phase of industry transformation.
About BARC India
BARC India (Broadcast Audience Research Council India) is the trusted source of TV viewership data in the country, providing granular, minute-by-minute reports of television viewing habits across 210 million TV homes—representing approximately 892 million viewers. Managing the world’s largest and most diverse TV measurement system, BARC delivers actionable insights that inform content decisions for broadcasters and enhance the effectiveness of advertising campaigns.
Driven by a commitment to excellence and global best practices, BARC’s technology backbone and collaborative work culture have helped it earn the trust of stakeholders and data users across the industry. As BARC continues to innovate and adapt, it remains focused on delivering value to its partners in the rapidly changing world of media and entertainment.
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