New Delhi, India / Singapore, April 2026 – Happy Place To Work (HPTW), a Singapore trademarked workplace happiness certification and research-driven framework, has announced a strategic global partnership with HR TODAY, one of the world’s fastest-growing HR knowledge and media platforms, to introduce a first-of-its-kind Total Culture & Employer Branding Solution.
This collaboration marks a significant shift in the employee engagement and workplace certification industry by going beyond traditional survey models and creating a fully integrated ecosystem that combines diagnostics, action planning, and global employer brand amplification.
At the core of this initiative lies the Happy Place to Work Diagnostic Instrument (HPWDI), a scientifically designed, multi-dimensional framework developed through extensive research in positive psychology, workplace happiness, and organizational behavior. HPWDI evaluates organizations across critical dimensions such as emotional well-being, work-life integration, leadership quality, psychological safety, recognition, inclusion, autonomy, and innovation, offering a holistic and actionable understanding of workplace happiness.
Unlike existing survey providers and other engagement platforms that primarily focus on assessment and reporting, HPTW introduces a comprehensive approach that extends beyond diagnostics. Through its partnership with HR TODAY, organizations certified as Happy Place To Work will receive global visibility and brand amplification across HR TODAY’s international audience spanning over 90 countries.
As part of this integrated solution, HR TODAY will publish certification announcements, leadership stories, and culture narratives, while also hosting CXO podcasts and employee interviews to showcase the organization’s workplace philosophy. This ensures that certification is not just an internal milestone but a globally recognized employer brand statement.
Speaking on the development, Dr. Sunil Singh, Founder of Happy Place To Work Institute, said that organizations today are not just looking for data but for differentiation. He emphasized that this partnership transforms certification into a powerful business and branding tool, enabling organizations to build credibility, attract top talent, and position themselves as leaders in workplace culture.
The partnership addresses a long-standing gap in the market, where organizations traditionally invest in surveys and consulting but are left to manage employer branding and visibility independently. With HPTW and HR TODAY coming together, organizations now have access to a unified platform that seamlessly connects measurement, improvement, and global storytelling.
This initiative is expected to create a new category in the HR ecosystem by shifting the narrative from employee engagement surveys to holistic workplace happiness and brand-led culture building.
Franchise Partnerships.
In addition to this global launch, Happy Place To Work has also announced its expansion strategy through franchise partnerships. The organization is inviting individuals, consulting firms, and business leaders to apply for exclusive geography-based franchise opportunities to lead the Happy Place To Work movement in their respective regions.
Interested partners can express their interest by writing to info@happyplacetowork.org with their preferred geography.
With this partnership, Happy Place To Work and HR TODAY aim to redefine how organizations measure, build, and showcase workplace culture, positioning happiness not just as an internal metric but as a global brand differentiator.
About Happy Place To Work
Happy Place To Work® (HPTW) is a global research and certification institute dedicated to advancing workplace happiness, employee well-being, and people-centric organizational cultures. The organization empowers companies to move beyond traditional engagement metrics and adopt a holistic, evidence-based approach to building sustainable, high-performance workplaces.
At the core of its methodology lies the Happy Place to Work Diagnostic Instrument (HPWDI)—a comprehensive, multi-dimensional framework developed through extensive research in positive psychology, organizational behavior, and workplace happiness. This framework evaluates critical aspects such as emotional well-being, leadership effectiveness, work-life integration, culture, inclusion, and innovation, enabling organizations to gain deep, actionable insights into their workplace environment.
Happy Place To Work® is among the few global institutions focused on certifying employee happiness at scale, helping organizations transform workplace culture into a strategic business advantage. Its approach integrates diagnostics, insights, and recognition to enable organizations to build environments where employees genuinely thrive and contribute meaningfully.
With a growing international presence and a network of leaders, HR professionals, and academic experts, Happy Place To Work® collaborates with organizations across industries to measure, enhance, and celebrate workplace happiness. The organization believes in a simple yet powerful principle: happy employees drive sustainable performance, stronger cultures, and better business outcomes.
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