Mumbai, Maharashtra, India, February 2026 – Harsh K. Rai has been appointed as CEO – Farm Division & Gromax at the Mahindra Group, marking a significant leadership milestone in his distinguished corporate journey. In this role, he will lead the strategic direction and growth of Mahindra’s Farm Division and Gromax business, driving innovation, scale, and market expansion across the agri and farm equipment ecosystem.
Harsh brings with him decades of cross-sector leadership experience spanning FMCG, beverages, cement, textiles, and manufacturing. Most recently, he served as CEO – Overseas Spinning at Aditya Birla Group, leading international operations from Jakarta. Prior to that, he was Sr. Executive President at UltraTech Cement, where he played a key role in driving large-scale operational leadership and business growth.
Earlier in his career, Harsh spent over 14 years at PepsiCo, holding multiple senior leadership roles including Vice President Sales & Commercial Unit GM – India Food & Beverage, Senior Director & India Country Sales Head – Food Division, and Director-level mandates across sales, operations, and marketing. He also served as CEO & Managing Director of NourishCo Beverages Limited, a joint venture between PepsiCo and Tata, where he was on the Board of Directors and led the business through expansion and transformation. He began his professional journey at Wipro Consumer Care and Lighting, progressing from Management Trainee to Regional Manager, building a strong foundation in sales, marketing, and operational leadership. He holds an MBA in Marketing & Finance from SPJIMR SP Jain Institute of Management & Research.
About Mahindra Group
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federations of companies, with over 324,000 employees across 100+ countries. The Group holds leadership positions in farm equipment, utility vehicles, information technology, and financial services in India and is the world’s largest tractor company by volume. Operating in over 20 industries with a turnover exceeding US $25 billion, Mahindra has a strong focus on ESG leadership, rural prosperity, and enhancing urban living, guided by its purpose to enable communities to Rise.
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