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Hindustan Zinc’s #WeHearTheQuiet Campaign Champions Workplace Kindness, Reaching Over 3,500 Employees Across India

Smita SinghbySmita Singh
in Asia, Business, Careers, DEI, Future of HR, HR TODAY EXCLUSIVE FEATURE, India, Leadership, News, Organizational Culture, Sustainable HR, Women Leadership
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Hindustan Zinc’s #WeHearTheQuiet Campaign Champions Workplace Kindness, Reaching Over 3,500 Employees Across India

Hindustan Zinc’s #WeHearTheQuiet Campaign Champions Workplace Kindness, Reaching Over 3,500 Employees Across India

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  • A sensitive, human-centric campaign encouraging employees to notice the unspoken signs of anxiousness and stress at workplace
  • Launched mental health day film on #WeHearTheQuiet
  • Creative activations like health tracker sheets, online counselling sessions and sound therapy tools to normalize wellness dialogue

Udaipur, Rajasthan, India October, 2025: On the occasion of #WorldMentalHealthDay, Hindustan Zinc (NSE: HINDZINC), the world’s largest and India’s only integrated producer of zinc and silver has introduced its internal wellness campaign, #WeHearTheQuiet. This thoughtful initiative is designed to encourage open dialogue, emotional support, and greater psychological safety in the workplace. Reaching out to more than 3500 employees, the campaign reaffirms the company’s strong commitment to making mental well-being a vital part of employee safety and professional growth. In today’s fast-paced environment, Hindustan Zinc emphasizes the importance of pausing, listening, and building a culture where even the most subtle signs of struggle are acknowledged and addressed with care

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In the lead-up to World Mental Health Day, Hindustan Zinc rolled out a three-day digital teaser series across its social media platforms, featuring short clips designed to help viewers pause, reflect, and empathize with subtle signs of emotional struggle. These powerful moments set the stage for the main film launched on October 10, which beautifully captures the message – “When we notice the silence and act, no one carries their struggles alone.”  #WeHearTheQuiet draws from the insight that while workplaces are abuzz with activity, silence often hides unseen challenges – a tapping foot, a faint sigh, an “I’m fine” that isn’t. Through this campaign, the company aims to keep the conversation alive throughout the month of October, encouraging employees, partners, and communities to tune into mental health, speak openly, and support one another with empathy and awareness.

Arun Misra, CEO & Whole Time Director Hindustan Zinc | Executive Director Vedanta

In alignment with the International Council on Mining & Metals (ICMM)’s performance expectations, Hindustan Zinc continues to make solid strides to safeguard both psychological & physical health of its employees. The company has also introduced a series of immersive initiatives including health tracker charts to promote self-kindness, healing sound bowls as wellness aids, and online counsellor sessions offering confidential support to employees. A digital detox hour will also be set up, offering a quiet time for rejuvenation through walk, talk and freshly brewed coffee – symbolic of pausing to care.

Speaking about the initiative, Mr. Arun Misra, CEO, Hindustan Zinc, said, “At Hindustan Zinc, safety has always been our priority – not just physical, but emotional and psychological as well. The #WeHearTheQuiet campaign is an embodiment of our belief that true strength lies in empathy. It is a reminder to pause and listen, not just to others but also to ourselves. Through this campaign, we aim to ensure that every employee feels seen, supported, and safe to speak up. At Hindustan Zinc, our people-first policies and sustainable business vision are rooted in care, inclusion and holistic wellbeing.”

Over the past three years, Hindustan Zinc has continuously strengthened its employee wellness ecosystem through initiatives such as Employee Assistance Programs (EAP), wellness leave, Parenthood & Adoption Policies, Flexible working hours & No Question Asked leaves and inclusive engagement platforms that prioritize mental, emotional, and physical health. The company’s consistent efforts towards building a happy, equitable, and purpose-driven workplace have earned it global recognitions including the Great Place to Work® certification and it continues to lead with empathy-driven leadership that nurtures its people as its greatest asset.

By choosing to “#HeartheQuiet,” Hindustan Zinc continues to strengthen its vision of a workplace that values every voice- even the silent ones – fostering a safe, compassionate, and inclusive environment for all.

Check out the campaign #WeHearTheQuiet here: https://www.linkedin.com/feed/update/urn:li:activity:7382263631054405632

About Hindustan Zinc

Hindustan Zinc Limited (BSE: 500188 and NSE: HINDZINC), a Vedanta Group company, is the world’s largest integrated zinc producer and is amongst the top 5 silver producers globally. The company supplies to more than 40 countries and holds a market share of about 77% of the primary zinc market in India. Hindustan Zinc has been recognized as the world’s most sustainable company in the metals and mining category for the second consecutive year by the S&P Global Corporate Sustainability Assessment 2024, reflecting its operational excellence, innovation, and leading ESG practices. The company also became the first Indian company to join the prestigious International Council on Mining & Metals (ICMM) in 2025. The company also launched EcoZen, Asia’s first low carbon ‘green’ zinc brand. Produced using renewable energy, EcoZen has a carbon footprint of less than 1 tonne of carbon equivalent per tonne of zinc produced, about 75% lower than the global average. Hindustan Zinc is also a certified 3.32 times Water-Positive company and is committed to achieving Net Zero emissions by 2050 or sooner. Transforming the lives of 2.3 million people through its focused social welfare initiatives, Hindustan Zinc is among the Top 10 CSR companies in India. As an energy transition metals company, Hindustan Zinc is pivotal in providing critical metals essential for a sustainable future.

Read Also :  When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision

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