Bengaluru, Karnataka, India, November 2025 — Jaipal Singal has been elevated to Vice Chairman at iD Fresh Food (India) Pvt. Ltd., marking a significant milestone in his leadership journey with the company. Over the past five years, Jaipal has served as Group CFO, playing a pivotal role in shaping iD Fresh Food’s strategic direction, driving sustainable financial growth, and overseeing operations across five countries.
Under his stewardship, the company witnessed a 35% CAGR, a dramatic e-commerce revenue expansion from 2% to 36%, and successful fundraising of USD 75 million from leading global investors including Premji Invest and NewQuest Asia. His financial acumen and operational leadership have contributed immensely to scaling iD Fresh’s distinctive direct-to-retail business model, which services over 30,000 retail outlets daily using a proprietary logistics fleet.
Before joining iD Fresh Food, Jaipal held finance leadership positions at Urban Ladder, where he led turnaround efforts and offline expansion strategies; Arvind Fashions Limited, where he launched international and private-label brands; and Mahindra Retail Pvt. Ltd., where he executed the acquisition and integration of Babyoye. He has also served in senior roles at Marks and Spencer, DIAB, and AkzoNobel, gaining extensive experience in cross-border operations, vendor consolidation, business restructuring, and investor relations.
With his proven track record in scaling businesses across consumer, retail, and FMCG sectors, Jaipal brings the perfect blend of strategic vision and operational excellence. As Vice Chairman, he is now poised to accelerate iD Fresh’s global ambitions, reinforcing its mission to provide fresh, natural, and innovative food solutions to households worldwide.
About iD Fresh Food (India) Pvt. Ltd.
Founded in 2005, iD Fresh Food is India’s largest fresh food brand, known for its 100% natural, preservative-free products. From a humble beginning in a 50-sqft kitchen in Bengaluru to becoming an INR 1000 Cr brand, iD Fresh has transformed how households consume traditional Indian meals. The company’s product portfolio includes idly/dosa batter, vada mix, parota, coffee, paneer, and more, distributed across 50+ cities in India, the Middle East, the UK, and the US.
iD Fresh Food has earned distinction as a Harvard Business Review case study, illustrating the power of combining innovation with tradition. Backed by Premji Invest and NewQuest, the company is on a mission to make healthy, authentic food accessible to all, with plans to go fully organic in its operations. With a team of 2,500+ professionals, iD Fresh is committed to nourishing lives under its guiding philosophy: “Pure Food, Proud Lives.”
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