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Kristin Malaspina Appointed as Chief Marketing Officer at Optimum

Smita SinghbySmita Singh
in Business, News, NORTH AMERICA
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Kristin Malaspina Appointed as Chief Marketing Officer at Optimum

Kristin Malaspina Appointed as Chief Marketing Officer at Optimum

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New York, United States, December 2024 – Kristin Malaspina has joined Optimum as Chief Marketing Officer, bringing a wealth of experience to drive strategic marketing initiatives for the brand. Kristin will focus on elevating Optimum’s position as a leader in reliable Internet and mobile services, leveraging her expertise in branding, audience engagement, and multi-channel marketing to strengthen the company’s presence and impact across local and national markets.

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Kristin’s extensive career in media and telecommunications marketing spans over two decades. Prior to joining Optimum, she served as Chief Content Officer and Senior Vice President of Distribution at Altice USA, where she led programming, growth, and marketing for Cheddar News and other Altice brands. In this capacity, she managed a 150-member team and spearheaded key distribution partnerships.

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Greatness is taken by every second organization, Now move to Happiness: Get Your Organization Happy Place to Work (HPTW) Certified

Previously, Kristin held a variety of leadership roles at Altice USA, including SVP of Marketing & Partnerships and Head of Marketing, overseeing marketing efforts for News 12, Cheddar News, and i24NEWS. She directed successful rebranding campaigns and launched new initiatives, contributing significantly to the growth of Altice’s advertising platforms.

Before her tenure at Altice, Kristin was Vice President of Distribution Marketing at Starz, where she developed strategies to increase subscribers and revenue across 16 networks. Her earlier experience includes impactful roles at Charter Communications and Time Warner Cable, where she led marketing for major networks, developed large-scale partnerships, and delivered innovative campaigns that drove multimillion-dollar revenue growth.

About Optimum

Optimum, a flagship brand of Altice USA, offers high-speed Internet, reliable mobile connectivity on America’s largest 5G network, and a commitment to local communities. Known for delivering 99.9% network reliability, Optimum provides cutting-edge solutions, including the upcoming 100% Fiber Internet network with speeds up to 8 Gig. By blending the benefits of a national provider with a local focus, Optimum ensures its customers stay seamlessly connected at home and on the go.

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Tags: 5G NetworkAltice USACareer MoveChief Marketing OfficerCMO AppointmentFiber InternetHappy Place to Work CertificationHPTWinternet servicesKristin MalaspinaLeadership AppointmentOptimumTelecommunications Marketing
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Aimee George Leary is one of the most influential Chief People Officers in the global professional services sector—widely respected for architecting enterprise-wide talent strategies, values-driven culture transformation, and future-ready workforce ecosystems at scale. Currently serving as Executive Vice President and Chief People Officer at Booz Allen Hamilton, Aimee leads people strategy for more than 35,000 professionals worldwide, positioning talent as a primary driver of innovation, client impact, and long-term enterprise growth.

With over three decades of leadership at Booz Allen, Aimee has played a defining role in shaping the firm’s modern talent architecture. She has led record-breaking hiring cycles, strengthened employee experience outcomes, and built one of the most admired values-based cultures in consulting—anchored in well-being, continuous development, inclusion, and connection. Her leadership has ensured Booz Allen remains a sought-after employer while sustaining high-performance delivery for global clients.

Previously serving as Talent Strategy Officer, Chief Administrative Officer for Strategic Innovation, and a leader of firmwide transformation initiatives, Aimee has architected employee value propositions, leadership development systems, predictive workforce analytics, diversity roadmaps, and innovation cultures that have earned the firm multiple industry honors.

Beyond enterprise leadership, Aimee serves on the Board of Unified Youth, championing youth mental health advocacy and community empowerment initiatives.

Educated at Indiana University of Pennsylvania, Commonwealth University-Bloomsburg, and Harvard Business School Executive Education, Aimee’s mission remains clear:
to build people ecosystems where values, innovation, and human connection become the strongest engines of sustainable enterprise excellence.

 

Aimee George Leary is one of the most influential Chief People Officers in the global professional services sector—widely respected for architecting enterprise-wide talent strategies, values-driven culture transformation, and future-ready workforce ecosystems at scale. Currently serving as Executive Vice President and Chief People Officer at Booz Allen Hamilton, Aimee leads people strategy for more than 35,000 professionals worldwide, positioning talent as a primary driver of innovation, client impact, and long-term enterprise growth.

With over three decades of leadership at Booz Allen, Aimee has played a defining role in shaping the firm’s modern talent architecture. She has led record-breaking hiring cycles, strengthened employee experience outcomes, and built one of the most admired values-based cultures in consulting—anchored in well-being, continuous development, inclusion, and connection. Her leadership has ensured Booz Allen remains a sought-after employer while sustaining high-performance delivery for global clients.

Previously serving as Talent Strategy Officer, Chief Administrative Officer for Strategic Innovation, and a leader of firmwide transformation initiatives, Aimee has architected employee value propositions, leadership development systems, predictive workforce analytics, diversity roadmaps, and innovation cultures that have earned the firm multiple industry honors.

Beyond enterprise leadership, Aimee serves on the Board of Unified Youth, championing youth mental health advocacy and community empowerment initiatives.

Educated at Indiana University of Pennsylvania, Commonwealth University-Bloomsburg, and Harvard Business School Executive Education, Aimee’s mission remains clear:
to build people ecosystems where values, innovation, and human connection become the strongest engines of sustainable enterprise excellence.

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