New York, United States, June 2025 – Kantar, the world’s leading marketing data and analytics company, has announced the appointment of Jeff Greenspoon as CEO for the Americas, effective August 4, 2025. In his new role, Greenspoon will collaborate with Kantar’s strategists, consultants, and analytics experts across the region to help global brands shape their creative, media, and brand strategies. He will report directly to Chris Jansen, Kantar’s Chief Executive, and will also join the Group Executive Team.
Greenspoon succeeds Wayne Levings, who led the Americas business over the past two years while serving as Chief Client Officer. Levings will now return to the UK to focus on his global client leadership responsibilities.
Jeff Greenspoon brings an extensive background in innovation, entrepreneurship, and marketing transformation, having held several senior leadership roles at dentsu. Most recently, he served as Chief Global Client Officer and Chief Business Officer for the Americas, where he was responsible for major global client engagements and transformation initiatives. He has partnered with renowned brands such as General Motors, Kraft Heinz, Nestlé, ABInBev, Disney, and Hilton Hotels.
His earlier roles at dentsu include Chief Product Officer, CEO of Canada, and Global President of Integrated Solutions, where he helped scale digital-first solutions and unify product offerings. Jeff began his entrepreneurial journey as the Co-founder and CEO of SPOKE, a digital creative firm acquired by dentsu in 2014.
“Jeff brings a wealth of experience in entrepreneurship, marketing and strategy. His deep understanding of the marketing ecosystem, global client C-suite experience, and proven track record of building high-performing teams make him a great fit for Kantar and our Americas business,” said Chris Jansen, CEO of Kantar. “His fresh perspectives and passion for growth make him a powerful addition to our Executive Team.”
Greenspoon is an alumnus of Ivey Business School at Western University, Canada, where he continues to serve as Entrepreneur-in-Residence. He lives with his wife Talia and daughter Andie.
Speaking about his appointment, Greenspoon said, “What drew me to Kantar is the unique mix of global intelligence, trusted marketing IP, and the belief that great insights have the power to change everything. Kantar’s people truly sit at the intersection of data, creativity, and business strategy.”
“What excites me most is the opportunity to bring fresh energy and a future-focused mindset to help our clients unlock even more value across this region. I’m looking forward to working closely with the incredible Kantar team to deliver bold thinking, breakthrough solutions, and deeper partnerships that redefine what marketing can achieve.”
About Kantar
Kantar is the world’s leading marketing data and analytics business, helping the world’s top companies unlock insights and shape impactful strategies. Combining attitudinal and behavioral data with deep domain expertise and advanced analytics, Kantar empowers brands to understand not only what’s happening but also why it’s happening and how they can shape the future. Trusted by global marketers, Kantar’s frameworks like BrandZ and the Meaningful, Different, and Salient (MDS) model are essential tools for driving sustainable brand growth.
Read Also : HR Is Not a Support Function—It’s the CEO’s Most Powerful Growth Engine
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
From Gatekeeping to Gateway Building: Transforming How Organisations Create Access
Leadership In Talent Management: A Powerful Driver for Economic Growth
