Kalamazoo, Michigan, United States, July 2025 – Jennifer Smith has been promoted to Vice President of Human Resources at Consumers Credit Union, marking a significant career milestone after nearly 16 years of dedicated service to the organization. In her new role, Jennifer will lead the credit union’s strategic HR initiatives, talent development programs, and organizational culture efforts to support continued growth and innovation across its expanding network.
Jennifer most recently served as Human Resources Manager for over five years, where she played a pivotal role in talent acquisition, employee relations, and leadership development. She was instrumental in aligning HR policies with the organization’s values and growth strategy, driving employee engagement, and strengthening internal capabilities.
Prior to this, she held the position of Senior Recruiter & HR Specialist for nearly six years, where she led end-to-end recruitment efforts and supported key HR projects that contributed to the credit union’s talent pipeline. Earlier in her tenure at Consumers Credit Union, Jennifer also served as Marketing Specialist and Member Service Representative, showcasing her versatility and commitment to the organization’s mission from front-line service to strategic HR leadership.
In addition to her corporate role, Jennifer is also an Adjunct Instructor at Kalamazoo Valley Community College, where she has been teaching HR certification preparation courses for nearly five years, covering topics like employee engagement, labor relations, and business strategy. Her passion for developing future HR leaders is evident through this academic engagement.
Jennifer’s earlier career includes over five years as Office Manager & Marketing Specialist at Birch River LLC, where she managed operations and coordinated major non-profit events. Her diverse background brings a rich mix of strategic, operational, and community-focused experience to her new executive position.
About Consumers Credit Union
Founded in 1951 and headquartered in Kalamazoo, Michigan, Consumers Credit Union is a full-service financial institution serving more than 134,000 members across 27 locations in Michigan. With over $2.2 billion in assets, the credit union is recognized for its leadership in digital banking, mortgages, and business lending. As a member-owned cooperative, Consumers provides access to over 30,000 fee-free CO-OP ATMs nationwide and is committed to helping members achieve their financial goals.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
