Mumbai, Maharashtra, India, July 2026 — Komerz, the AI-powered platform uniting commerce, marketing, data and distribution, has appointed Shahid Sadiq as Group Chief Financial Officer. The appointment strengthens the company’s executive leadership as it accelerates its global expansion strategy, strategic acquisitions, and AI-powered commerce ecosystem.
As Group Chief Financial Officer, Shahid Sadiq will oversee group finance, capital allocation, investment strategy, fundraising, governance, performance management, and investor relations. He will play a pivotal role in scaling Komerz’s AI-powered commerce platform while supporting the company’s international growth ambitions across its four global hubs.
Shahid brings more than 20 years of leadership experience in finance within the marketing communications industry. Most recently, he served as Global Chief Financial Officer of WPP Specialist Communications and PR, where he led finance across a diverse multi-market portfolio of operating companies. Prior to that, he served as Chief Financial Officer and later Chief Operating Officer – EMEA at Geometry Global, following an earlier leadership role as Regional Chief Financial Officer – EMEA at McCann Worldgroup. Throughout his career, he has also served on the boards of listed and private companies as both an advisor and Non-Executive Director.
Commenting on the appointment, Ramesh Krishnamurthy, Chief Executive Officer of Komerz, said:
“Shahid’s appointment marks another significant milestone in Komerz’s evolution. As we continue to grow and strengthen our global presence, his experience leading complex international organisations and delivering disciplined growth will be invaluable. We are building for the long term, and Shahid brings the financial leadership needed for the next stage of our journey.”
Chief Operating Officer of Komerz
Siddharth Shankar, Chief Operating Officer of Komerz, added:
“Komerz is creating a new kind of commercial growth platform, combining brands, technology, data and distribution within a single ecosystem. Shahid brings world-class financial and operational expertise that will help us accelerate growth, integrate acquisitions effectively, and continue building a category-defining business.”
Speaking on his appointment, Shahid Sadiq, Group Chief Financial Officer of Komerz, said:
“Komerz is building a highly differentiated platform at the intersection of commerce, distribution, AI and performance-led growth with a clear vision and significant opportunities ahead. The opportunity to help scale this globally, through disciplined investment, profitable expansion and strategic acquisitions, is extremely compelling. I look forward to working with the leadership team to build a world-class omni-channel distribution business for brands.”
Founded in the United Kingdom in 2023, Komerz is currently undertaking a growth financing round valuing the business at £500 million. The company has built a next-generation operating model connecting demand creation, marketing effectiveness, commerce, distribution, and measurable revenue outcomes. Recent acquisitions, including NOUGHTY, Great Wines Direct, Pathformance Technologies, and Glassbox, have significantly strengthened its capabilities across brands, marketing, data, and commerce.
At the heart of the company’s strategy is the Komerz Operating System (Komerz OS), an AI-powered commerce platform integrating data, intelligence, and execution across the brand lifecycle. The platform enables consumer targeting, channel optimisation, demand forecasting, market expansion, retail planning, and performance management, helping brands accelerate growth with greater precision and agility.
About Komerz
Komerz is a commercial growth operating system that unifies strategy, marketing, data, sales, and omni-channel distribution. Powered by artificial intelligence, the Komerz OS enables ambitious consumer brands to move faster, enter new markets with confidence, and convert demand into measurable sales. With a growing global footprint across mature and emerging markets, Komerz partners with leading multinational consumer goods companies to scale and grow their long-tail brands.
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