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Kritika Saxena Elevated as Head of Marketing – India at Tata Consultancy Services

Smita SinghbySmita Singh
in Asia, Business, India, News
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Kritika Saxena Elevated as Head of Marketing – India at Tata Consultancy Services

Kritika Saxena Elevated as Head of Marketing – India at Tata Consultancy Services

Mumbai, Maharashtra, India, November 2025 — Tata Consultancy Services (TCS) has announced the elevation of Kritika Saxena as Head of Marketing – India, marking a significant milestone in her dynamic career spanning journalism, corporate communications, and brand leadership. In her expanded mandate, Kritika will lead TCS’ marketing strategy for the India region, oversee the flagship TCS Experience Center in Mumbai, and head marketing for Public Services India and Rest of World (RoW) business verticals.

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Her new role underscores TCS’ commitment to strengthening brand engagement and storytelling across its diverse markets. Kritika will play a central role in driving integrated marketing campaigns, enhancing stakeholder experiences, and deepening the company’s brand resonance across industries and regions.

Prior to this elevation, Kritika served as Head of Corporate Communications & Public Relations at TCS, where she led global communication strategies and managed brand reputation through transformative campaigns. Under her leadership, TCS enhanced its corporate narrative, blending thought leadership and creative storytelling to position itself as a trusted partner for digital transformation worldwide.

Before joining TCS, Kritika spent over 12 years at CNBC-TV18, where she held multiple senior editorial roles, including Chief of Bureau for Mumbai & South India, Deputy Chief of Bureau – Mumbai, and Special Correspondent. She reported extensively on India’s corporate and financial landscape, anchoring interviews with industry leaders and shaping editorial direction for several flagship business programs. Her earlier stints at BBC Studios, Sanskriti Media, and The Times of India (Bennett, Coleman & Co. Ltd.) further honed her expertise in media production, brand communication, and public storytelling.

With this elevation, Kritika brings a rare combination of journalistic insight, strategic brand thinking, and corporate leadership, uniquely positioning her to elevate TCS’ marketing impact in India and beyond.

About Tata Consultancy Services (TCS)
Tata Consultancy Services (TCS) is a global leader in IT services, consulting, and business solutions, partnering with many of the world’s largest enterprises on their transformation journeys since 1968. A part of the Tata Group, India’s largest multinational business conglomerate, TCS is recognized for its consulting-led, innovation-driven approach that enables clients to evolve as adaptive, future-ready enterprises. With operations across 55 countries and 202 delivery centers, TCS continues to drive long-term value through technology, innovation, and excellence.

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Tags: Brand LeadershipCorporate communicationsExecutive AppointmentHappy Place to Work CertificationHead of Marketing IndiaHPTWHRTODAYKritika SaxenaLeadership AppointmentMarketing StrategyTata Consultancy ServicesTCS
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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