Brooklyn, New York, United States, November 2025 – Etsy has announced that Kruti Patel Goyal will assume the role of Chief Executive Officer beginning January 2026, marking a significant leadership transition following the company’s strong Q3 performance. Goyal’s elevation reflects her exceptional track record in driving growth through AI-led product discovery, personalized buyer experiences, and marketplace innovation, positioning Etsy for sustained global relevance in the evolving digital commerce landscape.
Before stepping into her new role as CEO, Kruti has been serving as President and Chief Growth Officer at Etsy, where she spearheaded initiatives that deepened customer engagement and strengthened Etsy’s global brand. Her leadership has been pivotal in scaling operations and enhancing personalized shopping experiences through data-driven insights.
Prior to that, she was the Chief Executive Officer at Depop, a UK-based marketplace for secondhand fashion and a subsidiary of Etsy. At Depop, she led the platform’s expansion in the circular fashion economy, emphasizing sustainability, youth engagement, and tech-enabled growth strategies that reshaped the resale marketplace.
Kruti’s journey at Etsy spans over 11 years, during which she held several leadership roles including Chief Product Officer, SVP – Product, GM – Seller Services, VP – Business Development & Corporate Development, and VP – International. Through these roles, she played an instrumental part in evolving Etsy’s product vision, improving seller ecosystems, and launching key initiatives that contributed to the company’s exponential growth.
Earlier in her career, Kruti gained extensive experience across strategy, business development, and investment roles, serving as Vice President – Strategy & Business Development at Viacom/MTVN, Associate – Telecommunications, Media & Technology at General Atlantic Partners, and Analyst – Mergers & Acquisitions at Morgan Stanley. She also worked with (RED), where she led private-sector partnerships with major global brands like Apple and Nike to advance the fight against AIDS in Africa.
Kruti Patel Goyal holds an MBA in General Management from Harvard Business School and a BA in Economics from Stanford University, grounding her leadership in both analytical rigor and strategic vision.
About Etsy
Founded in 2005, Etsy is the world’s leading marketplace for unique and creative goods, connecting millions of independent entrepreneurs with buyers globally. Headquartered in Brooklyn, New York, Etsy operates with additional offices in Dublin and Mexico City. As of December 2024, Etsy’s marketplaces connect 8 million active sellers and 95 million active buyers across nearly every country, facilitating over $12 billion in annual transactions. True to its purpose of “Keeping Commerce Human,” Etsy continues to empower creativity and entrepreneurship through sustainable, inclusive, and tech-driven growth.
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