Westborough, Massachusetts, United States, September 2025 — Michelle Hayes has been appointed as Vice President, Employee Experience at EG America. In this new role, she will lead strategies and initiatives designed to create a positive, inclusive, and high-performing workplace culture, while ensuring HR practices are aligned with business goals. Hayes will partner with senior leadership to drive organizational effectiveness and oversee employee relations, workforce planning, and organizational design.
Michelle has been with EG America since 2023, serving as Vice President, Employee Relations. During this time, she implemented engagement strategies, enhanced diversity and inclusion initiatives, and strengthened employee satisfaction and retention through proactive policy and culture-building measures.
Before that, she worked at EG Group as Director, Employee Relations & HR Policy, where she designed and executed HR policies to ensure compliance, while cultivating transparency and trust across the organization.
Michelle also played an important role at Cumberland Farms, spending over a decade in HR leadership. She first served as Senior HR Generalist & Business Partner, before advancing to Manager, Employee Relations and HR Policy, where she focused on grievance management, morale initiatives, and employee engagement programs.
Her early HR career equipped her with a strong foundation in organizational development, stakeholder management, and cultural transformation, enabling her to grow into senior HR leadership roles.
About EG America
EG America is one of the fastest-growing convenience store retailers in the United States, headquartered in Westborough, Massachusetts. With more than 1,500 locations across the country and a workforce of 18,000 employees, the company operates under well-known store banners such as Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop.
EG America is part of EG Group, the world’s leading independent fuel station and convenience retailer based in Blackburn, England, with operations across eight countries. Together, they are committed to delivering a modernized consumer retail experience by partnering with premium brands and focusing on growth, innovation, and service excellence.
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