London, England, United Kingdom, May 2025 — Michelle Urwin has stepped into the role of Chief Marketing Officer at Skai, further strengthening the company’s leadership team as it continues to drive omnichannel marketing innovation globally. Michelle brings to the position a deep and proven track record in marketing, built across nearly nine years at Skai and over two decades in the industry.
During her tenure at Skai, Michelle has held a number of senior roles, including Executive Vice President Marketing, Vice President Marketing, and Senior Director Marketing, where she was instrumental in shaping brand strategy, expanding global marketing operations, and spearheading go-to-market initiatives across various platforms. Her strategic direction and focus on customer success have significantly contributed to Skai’s reputation as a leading platform in retail media, paid search, paid social, and app marketing.
Before joining Skai, Michelle held key marketing leadership positions at Basware, OgilvyOne Business, and McDonald Butler Associates, where she consistently delivered impactful brand campaigns and demand generation programs. Her early experience with global enterprises like IBM helped lay a strong foundation for her marketing expertise.
As CMO, Michelle will be responsible for leading Skai’s global marketing organization, developing data-driven marketing strategies, and deepening customer and partner relationships to fuel the next phase of growth. Working closely with senior leadership and cross-functional teams, she will continue to position Skai at the forefront of omnichannel marketing innovation.
About Skai
Skai is the leading omnichannel advertising platform specializing in walled garden media. Backed by nearly two decades of innovation, Skai supports marketers with insights they can use, data they can trust, and measurable impact on the media that matters. Its marketing solutions cover retail media, paid search, paid social, and app marketing, serving some of the world’s largest brands and publishers. Founded on core values of innovation, integrity, passion, and humility, Skai is driven by a global team committed to delivering breakthrough results. Skai is also known by the brand name Kenshoo Skai in the UK & Europe.
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