Mumbai, Maharashtra, India, October 2024 – Mohammed Turra has taken on the role of Managing Director & CEO of Mahindra First Choice Wheels Ltd, a leader in India’s pre-owned vehicle market. In his new capacity, Mohammed is set to drive innovation, enhance the company’s market leadership, and lead the business toward new growth horizons.
Prior to his current role, Mohammed Turra was the Managing Director & CEO Designate at Mahindra First Choice Wheels Ltd, where he spent six months preparing for this leadership transition. His efforts during this period focused on strategic planning and aligning the team for future growth initiatives, setting the foundation for his formal leadership role.
Before joining Mahindra First Choice, Mohammed served as the Founding Member and Business Head at Quiklyz, a leasing and subscription business launched by Mahindra Finance. There, he played a key role in conceptualizing and developing the strategic roadmap for the business. Under his leadership, Quiklyz emerged as a pioneering player in the Indian market, offering first-of-its-kind leasing and subscription products with digital journeys.
Earlier in his career, Mohammed held the position of Senior Vice President in the Group Strategy Office at Mahindra & Mahindra, where he worked on strategic initiatives across electric vehicles, fleet management, and shared mobility. He was instrumental in driving multiple electric vehicle projects with partners like Uber, Ola, and Zoomcar, making him a vital part of Mahindra’s EV success.
Mohammed began his career at The Boston Consulting Group (BCG), spending over a decade as a Senior Principal, leading client assignments across the Middle East and North Africa region. His work included strategic initiatives with top banks, as well as coaching and developing consulting teams.
About Mahindra First Choice Wheels Ltd:
Mahindra First Choice Wheels is India’s leading used auto platform, with the largest pan-India retailing network for pre-owned vehicles. The company also holds a dominant position in the enterprise solutions market for banks, NBFCs, insurance companies, and OEMs. Part of the diversified Mahindra Group, Mahindra First Choice Wheels continues to attract investment from major players like Valiant Capital, Phi Capital, and Cox Automotive, further strengthening its leadership in the auto-tech sector.
Read Also : Imagination in a Disrupted Age: Navigating the Future with Curiosity and Empathy
