NEW YORK, May 2, 2024 — Nielsen, the worldwide authority in audience measurement, data, and analytics, today unveiled a strategic leadership update, announcing Partha Sengupta as the Managing Director and leader of its newly formed Global Capability Centers (GCCs). Sengupta will report directly to Nielsen President and Chief Financial Officer, Warren Jenson.
In his new role, Sengupta is tasked with overseeing the operations of Nielsen’s India GCCs, optimizing support for the dedicated teams there, and fostering international collaboration across the company’s global divisions to enhance business processes and integration.
“It’s essential that we strengthen Nielsen’s global business in order to both innovate and scale our work, all with eyes on the ultimate goal: powering a stronger media industry,” said Warren Jenson, Nielsen’s President and CFO. “Partha will be a huge help in getting us there. He has exceptional experience running large-scale operations across many different industries. I look forward to working closely with him as we strengthen our global business.”
Sengupta most recently served as Managing Director, Managed Data Services at Kroll, where he set up and led the Global Managed Data Services practice across business lines and customer markets, predominantly in the Americas and Europe. Prior, Sengupta built and managed large and high-performing GCCs with teams spread over numerous locations across the globe at companies including FactSet, Refinitiv (previously Thomson Reuters), and Bell Canada.
“This is a hugely interesting time in the media industry, one where there’s so much innovation and change. I am honored to join the company at this time, to bring my knowledge and experience of building GCCs to Nielsen, and to help continue to provide exceptional service to our clients,” said Sengupta.
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Nielsen shapes the world’s media and content landscape as a global leader in currency measurement, data, and analytics. With operations in over 50 countries, Nielsen provides critical media insights that help connect and engage audiences worldwide. The company’s comprehensive understanding of people and their behaviors across all channels and platforms allows it to offer unparalleled intelligence and strategic insights to its clients.
