New York, United States, October 2025 – Omnicom Production has announced the appointment of Vin Farrell as Head of Studio, marking a significant addition to its creative leadership team. Based in New York, Farrell will report directly to Alissa Hansen, North America CEO at Omnicom Production.
With nearly three decades of experience, Farrell has played a pivotal role in driving the evolution of the global production landscape, where technology, creativity, and culture intersect. His deep understanding of digital transformation has guided leading organizations in reshaping their creative and production models to meet the demands of an ever-evolving media environment. Throughout his career, he has helped companies redefine how technology and storytelling combine to enhance agility, creativity, and integration across teams.
Farrell’s experience spans multiple domains, including film, digital content, advertising, and social media. His leadership has been instrumental in fostering collaboration between creative and production functions. Over the years, he has held senior leadership positions at R/GA, Havas, WPP, and Publicis, while also maintaining an active career as a documentary filmmaker and photographer.
Expressing his enthusiasm about joining Omnicom Production, Farrell shared, “This is a great time to be in the business of making. Omnicom’s goal of driving change through leveraging technology and AI for content creation is an ambitious yet achievable goal. Integration and redefining the role of in-house production is vital to our ability to unlock cultural moments with agility and speed.”
Alissa Hansen, North America CEO at Omnicom Production, remarked, “Vin brings a rare blend of visionary leadership and hands-on expertise that aligns perfectly with our mission to redefine content production. We’re thrilled to have him driving innovation and elevating craft within our studio as we continue to create groundbreaking, connected content for our clients.”
In his new role, Farrell will lead initiatives to integrate emerging technologies, such as artificial intelligence and data-led solutions, into all aspects of the company’s production workflows. His mandate includes accelerating innovation, optimizing creative processes, and enhancing the studio’s ability to deliver connected, scalable content experiences across multiple platforms.
About Omnicom Production:
Omnicom Production crafts dynamic content experiences that connect people and brands across every touchpoint of the consumer journey. Engineered for a data-driven world, it delivers scaled and technology-powered production solutions through a global network of creative and media agencies. The company’s mission is to inspire audiences and drive measurable results through the seamless integration of creativity, strategy, and innovation.
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