Miami, Florida, United States, October 2025 – USAFrance Financials Group, a premier cross-border financial services firm specializing in private wealth management for francophone clients across the U.S. and Europe, has announced the appointment of Pascale Villet as its Chief Marketing Officer (CMO). In her new role, Pascale will lead global marketing strategy, brand positioning, and client engagement initiatives aimed at strengthening USAFrance’s presence in the transatlantic financial ecosystem.
Pascale Villet brings over two decades of leadership experience in marketing, communications, and event management, spanning global brands, business chambers, and international organizations. Her expertise lies in building integrated marketing strategies that connect cultural understanding with business growth across diverse industries.
Before joining USAFrance Financials Group, Pascale served as Marketing and Communications Director at Jade Fiducial, where she successfully led marketing strategy across two countries and 13 offices. She drove brand visibility, executed global campaigns, managed over 30 annual events, and developed strategic partnerships that expanded Jade Fiducial’s client base across the United States and France. Her leadership in brand and digital transformation positioned the firm as a trusted financial partner for international clients.
Prior to this, she held the position of Executive Director at the French-American Chamber of Commerce – Florida Chapter, where she transformed the organization’s operations and brand presence. Pascale achieved a 30% growth in membership revenues and organized over 60 events annually, including the prestigious Innovation Awards Gala and the French Weeks Festival attended by more than 2,000 guests each year.
Earlier in her career, Pascale worked as Projects Director at JMT Events and Business Development and Events Manager at The Vibe Agency, where she oversaw major international events for clients in pharmaceuticals, luxury, and consumer products, including Servier, Novartis, and Pfizer. Her journey began at Disneyland Paris, where she spent nearly a decade leading large-scale event management and marketing initiatives as Sales and Project Manager and Events Production Manager, producing over 300 corporate events for clients such as Suez, Allianz, and Air France.
In addition to her corporate achievements, Pascale currently serves as President of the Association des Petits Écoliers de Miami, a non-profit organization promoting French heritage and language among youth in South Florida—a testament to her continued dedication to community and cultural engagement.
About USAFrance Financials Group
USAFrance Financials Group is a leading firm specializing in private and wealth management services for francophone individuals and enterprises across the Atlantic. The group offers tailored financial strategies that encompass succession planning, retirement solutions, investment management, tax optimization, and risk coverage.
With deep expertise in cross-border financial advisory, USAFrance Financials Group supports both individual investors and multinational clients, providing comprehensive wealth solutions that bridge the regulatory and cultural landscapes of the U.S. and Europe. The firm’s mission is to simplify complex financial decisions for clients while preserving and growing their long-term prosperity.
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