Auckland, New Zealand, October 2025 — New Zealand Mānuka Group has announced the appointment of Dr. Deva Dhar, a distinguished Harvard Business School alumnus, as Chief Sales & Marketing Officer – Global. In this leadership role, Deva will oversee the company’s worldwide sales and marketing operations across the USA, New Zealand, Australia, and the Asia-Pacific region, driving global growth, strategic partnerships, and brand excellence for the Group’s premium Mānuka-based health and wellness products.
Deva brings over three decades of international leadership experience across fast-moving consumer goods (FMCG), healthcare, and wellness sectors. Prior to this role, he served as Vice President of Sales at New Zealand Mānuka Group, where he was responsible for P&L management, strategic business development, and expansion across multiple global markets. His deep understanding of consumer behavior and market dynamics has been instrumental in shaping the company’s global sales strategy.
In addition to his tenure with New Zealand Mānuka Group, Deva is the CEO & Managing Director of Dhar Consultancy Limited, where he has led strategic growth projects for small and medium enterprises across the Oceania region, specializing in market entry, sales execution, and supply chain optimization. He is also Co-Owner & Director of OH Bubbles and ANZ Brands Limited, where he played a pivotal role in scaling innovative beverage and retail ventures focused on sustainability and customer experience.
Previously, Deva held senior leadership roles including Country Manager – New Zealand at Remedy Drinks, General Manager & Director – New Zealand at Blackmores Group, and Head of Commercial Operations & External Affairs at Abbott. His early career included impactful roles at L’Oréal, Nestlé, and Roxdale Foods, where he honed his expertise in brand management, market expansion, and customer engagement.
Deva’s appointment as Chief Sales & Marketing Officer – Global marks a strategic move for New Zealand Mānuka Group as it continues to expand its international footprint and reinforce its position as a trusted global leader in natural health products.
About New Zealand Mānuka Group
New Zealand Mānuka Group is a pioneer in the Mānuka honey industry, established in the early 1990s with a mission to bring the natural healing power of Mānuka to the world. Sourced from the native Mānuka plant that flourishes across New Zealand’s remote coastal regions, the company has built a legacy of innovation, sustainability, and wellness. Today, it continues to create and market premium-quality products that promote health and vitality, connecting consumers worldwide with the authentic essence of New Zealand.
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