Bengaluru, Karnataka, India, June 2026 — Amazon has appointed Puneet Gupta as Director, Head of Amazon Devices India. In his new role, he will lead Amazon’s AI-enabled Devices business in India, overseeing the growth of products including Alexa with Echo, Fire TV, and Kindle, while driving customer-centric innovation and expanding the company’s devices ecosystem in one of its fastest-growing markets.
Puneet Gupta brings over 24 years of leadership experience spanning consumer technology, retail, e-commerce, product management, category leadership, and business transformation. Prior to rejoining Amazon, he was Executive Vice President and a member of the founding team at IBO (Ebo Mart Private Limited), where he led the company’s in-store business strategy and P&L across multiple home improvement categories. Earlier at IBO, as Senior Vice President, he helped build the omni-channel business from the ground up, led product development, established a scalable retail model, and built digital platforms supporting online and offline operations.
Before his entrepreneurial leadership journey at IBO, Puneet spent more than five years at Amazon as Category Leader – Apparel, where he played a pivotal role in transforming Amazon Fashion. During his tenure, he led strategic initiatives that grew the apparel business fivefold, strengthened brand partnerships, improved customer acquisition, and enhanced cataloguing and shopping experiences. Earlier, he served as Business Head – Men’s Fashion at Jabong, where he drove category profitability, launched private labels, and expanded exclusive international brand partnerships. His career also includes leadership positions with Big Bazaar – Future Retail, Hindustan Unilever Limited, and ITC Limited, giving him extensive experience across FMCG, retail, merchandising, marketing, manufacturing, and business strategy.
Throughout his career, Puneet has demonstrated deep expertise in P&L management, product strategy, category management, digital commerce, AI-enabled consumer products, retail transformation, omnichannel business development, customer acquisition, marketing, merchandising, pricing strategy, and operational excellence. His appointment reflects Amazon’s continued commitment to strengthening its leadership team and accelerating innovation across its rapidly expanding devices ecosystem in India.
Puneet holds an MBA in Marketing and Finance from the Indian School of Business (ISB) and a B.Tech & M.Tech (Dual Degree) in Chemical Engineering from the Indian Institute of Technology (IIT) Delhi.
About Amazon
Amazon is one of the world’s leading technology companies, guided by its principles of customer obsession, passion for invention, operational excellence, and long-term thinking. The company develops innovative technologies, products, and services that transform how customers shop, read, watch, listen, and interact with digital experiences.
With businesses spanning e-commerce, cloud computing, artificial intelligence, smart devices, entertainment, and digital services, Amazon continues to invest in creating customer-centric innovations. Its portfolio of AI-enabled devices, including Alexa, Echo, Fire TV, and Kindle, reflects the company’s commitment to making everyday life simpler, smarter, and more connected for millions of customers worldwide.
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