PALO ALTO, US | MARCH 12, 2024 – In a significant leadership update, Revinate, the pioneering force in hospitality technology, announced Bryson Koehler as its new Chief Executive Officer.
The strategic move sees Marc Heyneker, co-founder and the driving force behind Revinate’s initial vision, transitioning to the role of Chairman of the Board.
With a decorated 15-year history of steering technology and product teams at enterprise-grade organizations, Koehler’s latest role at Revinate marks a notable return to the hospitality sector. His previous tenure includes executive positions such as Executive Vice President at Equifax, where he was instrumental in leading global product, technology, and data solutions teams, and the Chief Technology Officer at The Weather Company and IBM’s Watson and Cloud Platform. Additionally, Koehler brings a decade of experience from IHG, where he contributed significantly to technology leadership across global distribution and revenue platforms.
“Bringing two of my passions together, data and hospitality, is very exciting. Revinate has built the most robust data platform in the industry and is delivering on the promise of truly personalized hospitality throughout the guest journey,” Koehler shared his enthusiasm about merging his expertise in data with the dynamic needs of the hospitality industry. He emphasized the unique capabilities of Revinate’s platform, combining superior guest data with advanced machine learning, to empower hoteliers with the autonomy to make informed decisions and effectively manage their distribution channels.
Marc Heyneker, Revinate’s founding CEO, expressed his confidence in Koehler’s leadership, acknowledging his nearly three decades of experience in managing data platforms, scaling technology solutions, and leveraging AI to produce globally successful products. Heyneker highlighted Koehler’s long-standing relationship with Revinate, having offered valuable technology and product advice to the company over 15 years.
Heyneker also reflected on Revinate’s impact on the hospitality industry, stating, “We have great momentum knowing that we have consistently delivered incredible results for customers. Over 12,000 hoteliers have made over $12.8 billion in direct revenue, expanding their NOI by reducing reliance on expensive third-party distribution channels.” He underscored the tangible benefits that Revinate delivers, including superior operating results, improved hotel asset valuations, and enhanced guest satisfaction.
About Revinate
Revinate is trusted by more than 12,000 hotels worldwide to craft unforgettable guest experiences and drive direct revenue, testament to its commitment to revolutionizing the hospitality industry.
