San Antonio, Texas, United States, September 2025 – Robin Tooms has been appointed as Chief Marketing Officer at Firstmark Credit Union. In her new role, Robin will lead the strategic direction, development, and execution of Firstmark’s marketing, brand, and member engagement initiatives. As a key member of the Executive Leadership Team, she will be instrumental in driving member growth, deepening relationships, and enhancing Firstmark’s visibility and value proposition in the communities it serves.
Prior to this appointment, Robin Tooms served for over six years as Chief Marketing Officer at Members Choice Credit Union in Houston, Texas. During her tenure, she led innovative brand initiatives, aligned comprehensive marketing strategies with organizational goals, and significantly enhanced digital marketing capabilities. Her work included launching high-yield products that boosted member loyalty and opened new growth opportunities.
Earlier, she spent over 21 years at Savage Brands, where she held multiple senior roles, including Principal, Vice President of Strategy, and Virtual CMO. She worked with Fortune 500 and mid-sized clients in financial services, energy, and professional services, delivering ABM and demand generation campaigns, executing rebranding efforts, and aligning brand strategies with business objectives.
Robin began her professional journey as a Designer at BRSG, Inc., where she contributed to advertising, print, and web projects for major clients like Shell Chemical Company. This early design experience laid a strong foundation for her creative and strategic approach in senior leadership roles.
Robin holds an MBA in Marketing/Marketing Management from Rice Business (2002–2004), equipping her with a strong academic foundation that complements her deep industry experience.
Founded in 1932 during the Great Depression by ten educators, Firstmark Credit Union was originally established as the San Antonio Teachers Credit Union (SATCU). In 2002, the institution was renamed Firstmark Credit Union as its membership base expanded. Despite the name change, Firstmark remains deeply rooted in the education community. With over $1 billion in assets and more than 97,000 members, Firstmark is a member-owned, locally controlled, not-for-profit financial cooperative committed to serving educators and the broader community.
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