India, August 2026 — Gaurav Mehta has been promoted to Associate Vice President – CMO & Strategic Capabilities at Eli Lilly and Company, marking his third leadership position within the global medicine company in less than two years.
In his new role, Gaurav will build on his experience across marketing leadership, strategic capabilities, brand development, customer engagement, commercial strategy, and business growth. His elevation reflects his continued progression within Eli Lilly and Company and the depth of experience he brings from senior marketing and business leadership assignments across the pharmaceutical, consumer technology, gaming, automotive, digital media, and consulting sectors.
Prior to this promotion, Gaurav served as Executive Director – Marketing and Strategic Capabilities at Eli Lilly and Company. He had earlier joined the company as Senior Director – Marketing & Strategic Capabilities, contributing to its marketing and strategic-capability agenda before progressing into broader executive leadership responsibilities.
Before joining Eli Lilly and Company, Gaurav worked with Rukam Capital as Operating Director, bringing his operating and commercial perspective to the investment firm.
Earlier, he served as Chief Marketing Officer at Noise, where he brought extensive experience in customer-focused selling, mobile commerce, brand strategy, and marketing leadership to the consumer technology business. Prior to Noise, he was Chief Marketing Officer at Zupee, leading marketing for the online gaming company.
Gaurav previously spent more than four years as Chief Marketing Officer at GirnarSoft, contributing to the company’s marketing and brand-growth agenda. Before that, he served for approximately four years as Chief Marketing Officer at OLX South Asia, strengthening his experience in digital platforms, consumer marketing, and regional business growth.
Earlier in his career, Gaurav spent nearly five years with Yahoo!, progressing through roles including Senior Account Manager, Group Manager, and Chief Manager. His responsibilities included managing key client categories and leading major revenue-generating verticals such as travel, government, education, and real estate.
His earlier professional journey includes serving as Manager – Marketing at iSmart Panache Inc. and founding Brand DNA, described as Rajasthan’s first branding and marketing consultancy. Through Brand DNA, he advised clients across print media, satellite television, silverware, organic farming, jewellery, and gemstones.
Gaurav also worked as an Account Executive at JWT and began his career as a Project Manager at Elephant Design Pvt. Ltd., building an early foundation in brand communication, account management, design, and project execution.
With experience spanning global pharmaceuticals, venture capital, consumer technology, online gaming, automotive technology, digital marketplaces, media, advertising, design, and entrepreneurship, Gaurav brings a broad commercial and marketing perspective to his expanded leadership role at Eli Lilly and Company.
About Eli Lilly and Company
Eli Lilly and Company is a global medicine company focused on turning science into healing to improve lives around the world. Founded nearly 150 years ago, the company advances medicines by harnessing biotechnology, chemistry, and genetic medicine to address significant global health challenges.
Guided by founder Colonel Eli Lilly’s vision to continually make things “better and better,” the company combines scientific research and innovation to develop treatments intended to deliver meaningful outcomes for patients.
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