Jacksonville, Florida, United States, September 2025 — Bluehost, a global leader in web hosting and commerce solutions, has announced two strategic additions to its executive team: Salim Ali as Chief Marketing Officer and Wesley Pua as Chief Financial Officer, effective immediately. These appointments come on the heels of Sachin Puri’s elevation as CEO earlier this year and underscore the company’s accelerated transformation into an AI-powered SaaS platform tailored for small and medium-sized businesses (SMBs).
Salim Ali is a veteran marketing executive with over 25 years of experience scaling technology-forward brands. Most recently, he served as CMO at Gupshup AI and WordPress VIP, showcasing deep domain expertise across SaaS, AI, and full-funnel customer journeys. His track record of building and growing businesses—especially within the WordPress ecosystem—positions him to lead Bluehost’s global marketing strategy as it evolves its go-to-market approach.
“Bluehost is an iconic brand powering millions of SMBs. I’m excited to lead the brand’s next evolution, expand our AI-powered offerings, and drive customer growth at scale,” said Salim Ali, Chief Marketing Officer at Bluehost. “Together, we’ll shape the future of SMB digital success and make Bluehost the platform of choice for SMBs worldwide.”
Wesley Pua brings more than two decades of financial leadership across high-scale SaaS, eCommerce, and consumer marketplaces. At Fabric and Udemy, he played a pivotal role in helping Udemy go public, combining financial rigor with investor relations and customer-focused operational execution. In his new role, he will strengthen financial discipline and enable strategic growth to support Bluehost’s evolving platform.
“Bluehost is at a pivotal moment, expanding its reach and redefining what SMBs can expect from a modern SaaS platform,” said Wesley Pua, Chief Financial Officer at Bluehost. “I look forward to building on the company’s strong foundation with disciplined growth, operational rigor, and strategic investment to deliver exceptional value for our vibrant community of customers, employees, and investors.”
According to Sachin Puri, CEO of Bluehost, “Bluehost is entering an exciting new chapter as we evolve to become the AI-powered SaaS platform of choice for SMBs. Salim and Wesley bring the perfect blend of expertise, energy, and customer focus to elevate our go-to-market strategy, strengthen our financial discipline, and accelerate our mission.”
With this expanded leadership team, Bluehost is advancing its capabilities across content, commerce, and discovery to deliver seamless, secure, and high-performance digital experiences. The company remains committed to its mission of helping customers build faster, sell smarter, and grow with confidence.
About Bluehost
Bluehost is a premier web hosting solutions provider specializing in WordPress. Founded in 2003, it has earned the trust of over 5 million WordPress users by offering intuitive tools, expert guidance, and comprehensive solutions for building and managing websites. Bluehost is a part of Newfold Digital, a global web and commerce technology company.
About Newfold Digital
Newfold Digital serves nearly 7 million customers worldwide, offering web presence solutions through a portfolio of brands including Bluehost, HostGator, Network Solutions, Register.com, Web.com, Yoast, and YITH. Formed in 2021, it helps customers build high-impact digital presences that deliver measurable results.
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