Seattle, Washington, United States, November 2025 — Avaline Wine, the clean, transparent wine brand co-founded by Cameron Diaz and Katherine Power, has announced the appointment of Sara Morscheck as Vice President, National Accounts. With nearly two decades of experience in wine sales, national account strategy, and retail expansion, Sara brings a proven record of driving large-scale growth across the U.S. beverage market.
In her new role, Sara Morscheck will lead Avaline’s national accounts strategy, building partnerships with leading retailers, expanding distribution across key markets, and strengthening the brand’s presence within the organic and premium wine segments. Her appointment comes as Avaline continues to scale its mission of raising the standard in the wine industry with clean, transparent, and responsibly made wines.
Before joining Avaline Wine, Sara spent nearly ten years at O’Neill Vintners & Distillers, most recently as Vice President, National Accounts – Retail, where she spearheaded national retail strategies and led a team of account directors and managers to deliver consistent double-digit growth across leading U.S. chains. Earlier, she served as Vice President, National Accounts – On & Off Premise, driving multi-channel growth through grocery, club, travel, and on-premise sectors.
Prior to O’Neill, Sara held senior roles at Precept Wine, where she managed national accounts across 39 states, overseeing a multimillion-dollar budget and creating private-label programs that achieved record-breaking sales performance. Her strong distributor management experience and customer-centric approach have made her a respected leader in the U.S. wine and beverage industry.
As Vice President, National Accounts at Avaline Wine, Sara Morscheck will be instrumental in shaping national partnerships, enhancing retail engagement, and advancing Avaline’s commitment to sustainable growth and consumer transparency.
About Avaline Wine
Avaline Wine was founded by Cameron Diaz and Katherine Power with the mission of redefining what goes into your glass. Made from 100% organic grapes and crafted without unwanted additives like sugars, colors, or concentrates, Avaline champions clean, high-quality winemaking and ingredient transparency. The brand offers a range of wines designed to deliver purity, taste, and accessibility — inspiring conscious consumption and everyday celebration.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
