Phuket, Thailand, July 2026 — JW Marriott Phuket Resort & Spa has appointed Shagun Sethi as its new Director of Sales & Marketing, reinforcing its leadership team with a hospitality professional who brings more than two decades of experience in luxury hotel sales, marketing, business development, and strategic partnerships. In her new role, she will lead the resort’s sales and marketing strategy, driving business growth while further strengthening its position as one of Thailand’s premier luxury hospitality destinations.
Over the course of her career, Shagun has built trusted relationships with global organizations, government bodies, diplomatic missions, multinational corporations, and high-net-worth clients. She has successfully led sales initiatives across more than 70 hotels in India, delivering sustained business growth across luxury, MICE, weddings, diplomatic, and government segments. Her leadership was also instrumental in supporting major international engagements, including the G20 Summit, while consistently driving high-value business opportunities and strengthening customer relationships.
Prior to joining JW Marriott Phuket Resort & Spa, Shagun served as National Sales Manager at ITC Hotels, where she emerged as the organization’s top-performing Group Sales leader for consecutive years. During her tenure, she accelerated national account growth, generated the highest cross-property sales contributions across the ITC Hotels and Welcomhotel portfolio, and played a pivotal role in expanding strategic partnerships across multiple markets.
Earlier, she held several leadership positions at ITC Hotels, including Head – MICE & Events and Sales Director – Diplomatic Missions & Government Bodies, where she successfully positioned ITC Maurya as a preferred destination for international conferences, luxury weddings, diplomatic delegations, and government events. She also led business development at Maxxfun Holidays Pvt. Ltd., managing international MICE and destination wedding portfolios while building a high-performing sales organization.
Shagun’s earlier career includes serving as Director of Sales & Marketing at Fairmont Hotels & Resorts, where she helped establish the brand’s first property in India and drove exceptional market growth through integrated sales, marketing, revenue, and distribution strategies. She also spent over six years with Oberoi Hotels & Resorts as Key Account Sales Manager, managing prestigious institutional and multinational accounts, and began her hospitality leadership journey with ITC Hotels as Assistant Sales Manager, where she developed strategic national and international client relationships.
With her proven expertise in luxury hospitality, strategic sales, brand positioning, MICE, destination events, and customer engagement, Shagun is well-positioned to further elevate JW Marriott Phuket Resort & Spa’s commercial strategy and guest experience.
About JW Marriott Phuket Resort & Spa
JW Marriott Phuket Resort & Spa is a luxury beachfront resort located on Mai Khao Beach in Phuket, Thailand. Just minutes from Phuket International Airport, the award-winning property offers premium accommodations, world-class dining, wellness experiences, family-friendly activities, and exceptional event facilities, making it one of the region’s leading luxury hospitality destinations.
The resort features award-winning spa facilities, multiple swimming pools, fine dining restaurants, modern meeting and event spaces, and immersive guest experiences inspired by the JW Marriott brand’s commitment to mindful luxury, exceptional service, and authentic hospitality.
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