Florida, United States, May 2026 — Sheila Norden has joined Vroom as SVP and Chief Human Resources Officer, bringing extensive C-suite HR, transformation, talent strategy, M&A integration, and organizational leadership experience to the company. In this role, she will lead the people function as Vroom continues supporting its subsidiaries, United Auto Credit Corporation (UACC) and CarStory, following the company’s decision to discontinue its e-commerce operations and wind down its used vehicle dealership business.
Before joining Vroom, Norden served as Principal Consultant at BLS HR Consulting, where she established an HR advisory business focused on consulting, fractional roles, and project opportunities while seeking a new C-suite role.
Prior to that, she was Global Talent Strategist at Wolters Kluwer, supporting the company’s largest division across the Americas, Europe, and APAC. In this role, she led annual performance, talent assessment, succession planning, employee engagement survey, and action planning processes, while also expanding her work in AI learning and enablement.
Earlier, Norden served as Chief Human Resources Officer at UES, a private equity-backed engineering platform, where she built the first centralized HR function, scaled the operating model, integrated more than 12 acquisitions, partnered with the CEO and board, and drove HR transformation, talent strategy, total rewards modernization, engagement, and culture alignment.
She also spent over two decades at McKesson, where she held senior HR leadership roles across HR experience, business partnership, M&A integration, compensation, HR operations, compliance, benefits, talent strategy, and labor relations. Her experience at McKesson included leading HR support functions for thousands of employees and leaders, driving major acquisition integrations, and building scalable people solutions across complex enterprise environments.
About Vroom
Vroom announced on January 22, 2024, that it would discontinue its e-commerce operations and wind down its used vehicle dealership business. The company’s subsidiaries, United Auto Credit Corporation (UACC) and CarStory, continue to serve customers and focus on business growth in their respective areas.
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