Singapore, January 2025 – Terry S. has been appointed as the new Chief Marketing Officer at Travelodge Hotels Asia, where he will lead strategic marketing initiatives to expand the brand’s presence across South Korea, Japan, China, and Southeast Asia. His expertise will play a pivotal role in enhancing the brand’s visibility and growth in the region.
Before joining Travelodge Hotels Asia, Terry S. served as the Vice President of Sales and Marketing – Indonesia at Traveloka, where he significantly contributed to making the platform a leading travel superstore in the region. His leadership focused on brand building, platform enhancement, and customer retention strategies.
Previously, he held the position of Vice President of Marketing – Brand and Platform at Traveloka, leading strategic marketing campaigns across Southeast Asia. His earlier roles at Traveloka included Head of Marketing – Platform & Rewards SEA and Head of Marketing – Experience SEA, where he specialized in customer loyalty, brand partnerships, and business growth strategies.
Before his time at Traveloka, Terry S. was the Country Head of Marketing at Stanley Black & Decker, where he managed strategic marketing initiatives and key account development. Earlier in his career, he held significant marketing leadership positions at LG Electronics, focusing on product marketing and business expansion in Indonesia.
About Travelodge Hotels Asia:
Travelodge Hotels Asia is a rapidly growing hospitality investment, management, and development company focused on mid-scale hotels catering to frequent business and leisure travelers. With operations expanding across North America, Europe, Oceania, and Asia, the brand emphasizes accessible travel experiences with modern amenities and quality service. Headquartered in Singapore, the company is committed to affordable luxury while expanding its presence in key Asian markets.
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