Tiago Rocha da Silva has been announced as the new Chief Commercial Officer (CCO) of Zain KSA, starting from March 2024. With a tenure at Zain KSA spanning over three years, Rocha da Silva has been instrumental in leading the Consumer Commercial department, encompassing Marketing, Sales & Distribution, Marcomm, Customer Care, Commercial Planning, and PMO.
Expressing his enthusiasm, Rocha da Silva shared his excitement about leading the transformation at Zain KSA and extended his gratitude towards the CEO for his trust and unwavering support. His new role as CCO marks a pivotal step in his career, reflecting his profound expertise and successful track record within the telecom sector.
Before his appointment as CCO, Rocha da Silva held the position of Chief Marketing Officer at Zain KSA for nearly four years, where he played a crucial role in shaping the company’s marketing strategies and consumer engagement initiatives. His leadership in this capacity has been a testament to his innovative vision and deep understanding of market dynamics.
Rocha da Silva’s extensive background also includes significant roles at Oliver Wyman and Delta Partners, where he demonstrated his exceptional skills in strategic consulting and engagement management across the telecommunications industry. His contributions to the sector have been marked by a focus on mobile financial services, strategic marketing plans, and organizational management, showcasing his ability to drive growth and operational excellence.
The appointment of Tiago Rocha da Silva as CCO is a clear indicator of Zain KSA’s commitment to embracing transformation and innovation, underpinned by a leadership team that is poised to navigate the challenges and opportunities of the digital landscape.
