SAP has promoted Tim Hoppin to the esteemed role of Chief Brand & Creative Officer. With an illustrious career spanning over two decades, Hoppin’s promotion marks a significant milestone in his professional journey, one deeply rooted in a passion for branding and creative innovation. Prior to this role, Hoppin served as the SVP, Global Head & Creative Director of Brand and Awareness at SAP for two years, driving significant brand love and business outcomes through strategic storytelling and design.
Before his tenure at SAP, Hoppin contributed his expertise to Microsoft as the Director of Brand Strategy, where he was instrumental in brand activation for the company’s commercial portfolio. His leadership at POSSIBLE as Group Creative Director, and significant roles at Publicis and Leo Burnett, highlight his profound impact on branding and creative strategy across a diverse range of industries and global brands.
Under Hoppin’s leadership, SAP’s brand and creative teams are poised for groundbreaking advancements in how creativity influences business performance and brand perception worldwide.
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Reflecting on his promotion, Hoppin expressed immense gratitude for the collaborative success with his team and the unwavering support from SAP’s leadership, particularly CMO Julia White and EVP of Corporate Marketing Ada Agrait. His vision for SAP’s future involves leveraging the transformative power of creativity across marketing, experiences, and problem-solving, thereby ensuring SAP remains a global leader in business technology.
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