London, England, United Kingdom, May 2026 — Tim Kenward has stepped into the role of Chief Marketing Officer for McDonald’s UK & Ireland, marking a significant milestone in his long-standing journey with McDonald’s, where he has spent over 15 years driving brand growth, customer engagement, and strategic marketing leadership across multiple international markets.
Before assuming this role, Tim served as CMO, IOMBU at McDonald’s, where he led marketing strategy across key international operating markets. Prior to that, he was Marketing Director in Australia, overseeing one of the brand’s most dynamic regional businesses.
Over the course of his tenure, Tim advanced through multiple leadership positions including National Marketing Manager, Group Brand Manager, Senior Brand Manager, National Brand Manager, and Marketing Consultant, steadily expanding his influence across national campaigns, customer experience strategies, and franchise-driven growth initiatives.
Earlier in his career, Tim built foundational expertise with Red Rooster as National Marketing Coordinator, helping shape his capabilities in brand management, campaign execution, and consumer engagement.
With deep expertise in global brand stewardship, operational marketing excellence, and customer-centric innovation, Tim’s appointment positions him to lead McDonald’s UK & Ireland marketing strategy during an evolving consumer and digital transformation era.
About McDonald’s
McDonald’s is the world’s leading global foodservice retailer, operating over 37,000 restaurants across more than 100 countries. With over 90% of locations independently owned and operated by franchisees, McDonald’s serves millions of customers worldwide through its iconic menu, global scale, and continuous innovation.
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