New Delhi, India, July 2026 —Airtel has elevated Vaidehi Sharma to the position of General Manager, National Lead – Corporate Communications (B2C). In her expanded role, she will lead corporate communications for the company’s consumer business, driving external reputation management, executive positioning, strategic media engagement, and integrated communications that reinforce Airtel’s leadership in quality, innovation, and customer-first experiences across India’s rapidly evolving digital ecosystem.
With nearly two decades of experience in corporate communications, marketing, employer branding, integrated campaigns, digital strategy, and stakeholder engagement, Vaidehi Sharma has built a strong reputation for shaping impactful narratives and strengthening brand perception. Her elevation recognizes her significant contributions to Airtel’s communications strategy and her ability to align business objectives with compelling storytelling and reputation management.
Prior to this elevation, Vaidehi Sharma served as Head – Internal Communications & Employer Branding at Airtel, where she transformed internal communications into a strategic business function that helped shape organizational culture, strengthen leadership communication, and build employee advocacy across a workforce of more than 24,000 employees. She also led the development of Airtel’s employer value proposition, #BeLimitless, delivering award-winning employer branding campaigns that enhanced employee engagement and positioned the organization as an employer of choice.
Before joining Airtel, Vaidehi Sharma held several marketing and communications leadership roles at IBM, where she managed global campaigns, account-based marketing, and worldwide digital marketing initiatives across multiple geographies. She also worked with Lenovo, following the transition of IBM’s x86 business, leading global marketing execution for enterprise systems. Earlier in her career, she gained experience in executive search and talent consulting with The Corner Office and Positive Moves, and completed internships with CNN-IBN and Corner Book Store, building a diverse foundation across communications, marketing, and business strategy.
About Airtel
Airtel is one of the world’s leading telecommunications companies, providing mobile, broadband, digital television, enterprise, and digital solutions to consumers and businesses. The company continues to drive digital transformation through cutting-edge technologies including 5G, IoT, Airtel IQ, and Airtel Black, delivering innovative connectivity solutions across India and international markets.
With a subscriber base exceeding 574 million, Airtel serves customers through an extensive nationwide network covering approximately 96% of India’s population, supported by hundreds of thousands of route kilometers of optical fiber and a vast retail distribution network. The company remains committed to enabling Digital India through continuous innovation, superior customer experiences, sustainable business practices, and investments in next-generation digital infrastructure.
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