Bengaluru, Karnataka, India, April 2025 — Vishal Jacob has been appointed as President – AI & Digital Solutions at Choreograph India, where he will be responsible for leading the AI charter for GroupM India. With a career spanning two decades, Vishal brings a wealth of experience in digital strategy, transformation, and marketing innovation, having served in multiple leadership roles across Wavemaker, Maxus Global, and GroupM.
In his new role, Vishal will focus on building and scaling AI-powered solutions that deliver tangible outcomes for clients. He will also work closely with the digital leadership across GroupM to integrate data, technology, and creativity into cohesive, future-ready marketing strategies. His appointment reflects GroupM India’s strategic ambition to embed AI deeper into its marketing and media transformation practices.
Prior to this, Vishal was Chief Transformation Officer at Wavemaker, where he led digital acceleration initiatives across industries. He also served as National Head – Digital at Maxus, and Principal Consultant – Change Planning & Transformation at GroupM, where he was instrumental in driving change across products, processes, and people.
Beyond his corporate achievements, Vishal is also an author, ICF-certified coach, and a passionate advocate for digital evolution. His appointment marks a bold step forward for Choreograph and GroupM in building AI-driven, human-centered marketing experiences.
Choreograph
Choreograph is a global data and technology company within GroupM, redefining how data powers media. As a collective of thinkers, builders, and creators, Choreograph is dedicated to helping clients leverage data with integrity, solve complex problems, and achieve measurable marketing outcomes through the power of AI, data science, and creativity.
Read Also : HR Is Not a Support Function—It’s the CEO’s Most Powerful Growth Engine
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
From Gatekeeping to Gateway Building: Transforming How Organisations Create Access
Leadership In Talent Management: A Powerful Driver for Economic Growth
