New York City Metropolitan Area, United States, July 2025 – Whitney Smith Cripe has joined Amtrak as the new Head of Brand Marketing, bringing an impressive legacy of experience in brand strategy, integrated marketing, and leadership across major industries. In her new role, Whitney will drive Amtrak’s brand vision, shape the customer experience, and lead marketing strategies to further connect communities across the country.
Prior to joining Amtrak, Whitney ran her own consultancy, Wordsmith Brand Marketing Communications, advising clients on brand identity, strategic marketing, and integrated campaigns. Her recent leadership as Chief Marketing Officer at Arch Amenities Group saw her overseeing brand development, digital innovation, and team management for a national hospitality leader.
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Whitney also held key executive roles with Elmwood Brand Consultancy as Executive Director, Growth, and with Wyndham Hotels & Resorts as Group Vice President of Marketing and Vice President Marketing, where she played a pivotal role in building award-winning loyalty programs, brand campaigns, and customer engagement strategies.
Her career includes impactful stints at global agencies and organizations including Wilkinson Ferrari & Co., MRM//McCann, O.C. Tanner, and Martha Stewart Living Omnimedia, where she managed multifaceted brand and communications projects. Whitney’s expertise spans commercial marketing, campaign execution, communications planning, team leadership, and enabling brands to thrive in fast-changing markets.
About Amtrak:
Amtrak moves America where it wants to go. With a network covering 21,000 route miles in 46 states, the District of Columbia, and three Canadian provinces, Amtrak operates more than 300 trains each day to over 500 destinations. The company is dedicated to providing safe, efficient transportation and an outstanding customer experience, powered by more than 20,000 professionals who embody Amtrak’s mission to connect people, economies, and communities across the nation.
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