Global HR News & Updates
  • Features
  • Magazine
  • News
    • Asia
    • Europe
    • Africa
    • South America
    • OCEANIA
    • India
    • NORTH AMERICA
  • Insights
  • Leaders Speak
  • Book Reviews
  • Events
  • Advertising
  • Editorial Team
No Result
View All Result
SUBSCRIBE
Login
Global HR News & Updates
  • Features
  • Magazine
  • News
    • Asia
    • Europe
    • Africa
    • South America
    • OCEANIA
    • India
    • NORTH AMERICA
  • Insights
  • Leaders Speak
  • Book Reviews
  • Events
  • Advertising
  • Editorial Team
No Result
View All Result
Global HR News & Updates
No Result
View All Result
Home Business

Wisdom Natural Brands Names New CEO Aaron Henderson

Smita SinghbySmita Singh
in Business, News, NORTH AMERICA
0 0
A A
0
Wisdom Natural Brands Names New CEO Aaron Henderson

Wisdom Natural Brands Names New CEO Aaron Henderson

TweetPostShareWhatsapp

Gilbert, Arizona, United States, September 2025 — Wisdom Natural Brands, parent company of the SweetLeaf® brand of stevia and other natural sugar substitutes, today announced the appointment of long-time company consultant Aaron Henderson to serve as CEO and take the reins of a major rebranding and expansion campaign. He succeeds Michael May, a founding family member who has led Wisdom since 2021 and remains Chairman of the Board.

You might also like

Pawan Kumar Pandey Promoted to Vice President – HR at DeHaat

Metro Supply Chain Welcomes Dan Peacock as President, Contract Logistics

JLL Appoints Alexandra Bryant as CEO of Value & Risk Advisory

Henderson began his career in the industry nearly 25 years ago as Wisdom’s Director of Marketing, two decades after James A. May Sr. introduced stevia to the U.S. He has since handled multiple consulting engagements with the company through The Touch Agency, a brand-building firm focused on natural foods where his 18-year tenure included the last five as CEO.

Henderson joined Wisdom’s board of directors in 2024 as the company embarked on a new strategic growth initiative. His responsibilities as CEO include spearheading a comprehensive brand update, portfolio expansion, omnichannel optimization plan and leadership team changes designed to raise awareness of the SweetLeaf brand among a new generation of consumers seeking natural, zero-calorie alternatives to sugar.

“Wisdom both pioneered and popularized the use of stevia in the U.S. In the process, the company reshaped the sweetener market by giving consumers trying to reduce their sugar intake an alternative to artificial sweeteners like aspartame and sucralose,” Henderson said. “I believed in the mission 25 years ago when I joined the company as marketing director, and I believe in it even more today. Becoming CEO is a full-circle moment that gives me an opportunity to modernize the brand with a lineup of creative new products that will advance our mission of making a difference in people’s health.”

“After both working and consulting for us over more than two decades, Aaron knows our business inside and out. His agency experience with hundreds of other natural food brands also gives him an exceptionally deep understanding of the natural channel,” said May, who owns Wisdom with his three siblings. “At a time when the country is becoming increasingly interested in healthy eating habits and the stevia market is tracking at a 9.7% CAGR, he is unquestionably the right person to drive our next phase of growth.”

About Wisdom Natural Brands®
Wisdom Natural Brands®, based in Gilbert, Arizona, has been an industry pioneer in natural sweeteners with its plant-based SweetLeaf® brand for over 40 years. SweetLeaf has won 38 awards for taste and innovation with their variety of stevia and monk fruit products. SweetLeaf sweeteners have low/zero sugars, no artificial sweeteners, and are non-GMO, kosher and gluten-free. SweetLeaf products are available in powder, granular and liquid forms, making them easy to incorporate into any lifestyle so that every day is as sweet as the next.

Read Also :  When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision

The Fine Balance: Navigating Work, Life, and Mental Wellbeing

Mind the Leadership Gap – From Learning to Real-World Impact

How the Adecco Group is empowering its employees for the future of work

Subscribe To HR TODAY

Click Here to Join HR TODAY WhatsApp Channel

Tags: Aaron HendersonCEO AppointmentHappy Place to Work Certificationhealth and wellnessHPTWHRTODAYLeadership AppointmentMichael Maymonk fruitnatural sweetenerssteviasugar alternativesSweetLeafWisdom Natural Brands
Tweet19Share30Share5Send
Previous Post

Christine Castans Appointed as Chief Human Resources Officer at FWRM Labs

Next Post

Alex D. Appointed Chief People Officer at AllSaints

Smita Singh

Smita Singh

Recommended For You

Pawan Kumar Pandey Promoted to Vice President – HR at DeHaat

bySmita Singh
October 23, 2025
0
Pawan Kumar Pandey Promoted to Vice President – HR at DeHaat

Pawan Kumar Pandey has been promoted to Vice President – HR at DeHaat, where he will lead HR strategy, Senior HRBP, and compliance to support the company’s rapid...

Read moreDetails

Metro Supply Chain Welcomes Dan Peacock as President, Contract Logistics

bySmita Singh
October 23, 2025
0
Metro Supply Chain Welcomes Dan Peacock as President, Contract Logistics

Metro Supply Chain appoints Dan Peacock as President, Contract Logistics, to drive innovation and global expansion while ensuring operational excellence and leadership continuity.

Read moreDetails

JLL Appoints Alexandra Bryant as CEO of Value & Risk Advisory

bySmita Singh
October 23, 2025
0
JLL Appoints Alexandra Bryant as CEO of Value & Risk Advisory

JLL appoints Alexandra Bryant as CEO of Value & Risk Advisory to lead the company’s transformation into an AI-enabled valuation powerhouse focused on real-time, data-driven insights.

Read moreDetails

Solventum Appoints Heather Knight as Chief Commercial Officer

bySmita Singh
October 23, 2025
0
Solventum Appoints Heather Knight as Chief Commercial Officer

Solventum appoints Heather Knight as Chief Commercial Officer to lead global commercial and R&D operations, reinforcing its transformation into a world-class MedTech company.

Read moreDetails

Astraveus Strengthens Leadership Team with Appointments of Didier Masson as COO and Ken Kotz as CTO

bySmita Singh
October 23, 2025
0
Astraveus Strengthens Leadership Team with Appointments of Didier Masson as COO and Ken Kotz as CTO

Astraveus appoints Didier Masson as COO and Ken Kotz as CTO to advance its Lakhesys Benchtop Cell Factory™, strengthening its world-class leadership team in cell therapy manufacturing.

Read moreDetails
Next Post
Alex D. Appointed Chief People Officer at AllSaints

Alex D. Appointed Chief People Officer at AllSaints

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related News

Agapol Na Songkhla Appointed as Chief People Officer and Head of Strategy Office at Thai Group Holdings Public Company Limited

Agapol Na Songkhla Appointed as Chief People Officer and Head of Strategy Office at Thai Group Holdings Public Company Limited

June 13, 2024
Kaia Health Appoints Adam Pellegrini as Global CEO and Launches First Digital Pulmonary Rehab Program in Partnership with the COPD Foundation

Kaia Health Appoints Adam Pellegrini as Global CEO and Launches First Digital Pulmonary Rehab Program in Partnership with the COPD Foundation

October 20, 2024
Jenna Hyökyvaara Appointed as Head of People Operations Nordics at RELEX Solutions

Jenna Hyökyvaara Appointed as Head of People Operations Nordics at RELEX Solutions

June 29, 2024

Browse by Category

  • Academia
  • Africa
  • AI
  • Asia
  • Blog
  • Book Reviews
  • Business
  • Careers
  • Communication
  • Compliances
  • Conflict Resolution
  • Corporate University
  • CXO
  • DEI
  • Employee Engagemnet
  • Employee Relation
  • Employee Wellbeing
  • ESG
  • Europe
  • Events
  • Features
  • Future of HR
  • Future of Work
  • Gen Z
  • Government
  • Green HRM
  • HR Analytics
  • HR PARTNERS
  • HR Technology
  • HR TODAY EXCLUSIVE FEATURE
  • India
  • India Job Market
  • Industrial Relations
  • International HR DAY 2025
  • January–February 2024
  • July – August 2025
  • Leadership
  • Learning
  • MAGAZINE
  • Management Thought
  • May – june 2024
  • middle east
  • Neuro Science
  • News
  • NGO
  • Non-Profit
  • NORTH AMERICA
  • OCEANIA
  • Organizational Culture
  • Performance
  • Performance Metrics
  • Podcast
  • Recruitment
  • Rewards
  • Self Development
  • South America
  • Start-Up HR
  • Storytelling
  • Sustainable HR
  • Talent
  • Team Cohesion
  • Topic
  • Toxic Leadership
  • Trends & Forecast
  • UN Organizations
  • Women Leadership
Global HR News & Updates

"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

USEFUL LINKS

  • Features
  • Magazine
  • News
    • Asia
    • Europe
    • Africa
    • South America
    • OCEANIA
    • India
    • NORTH AMERICA
  • Insights
  • Leaders Speak
  • Book Reviews
  • Events
  • Advertising
  • Editorial Team

RECENT POSTS

  • Pawan Kumar Pandey Promoted to Vice President – HR at DeHaat
  • Metro Supply Chain Welcomes Dan Peacock as President, Contract Logistics
  • JLL Appoints Alexandra Bryant as CEO of Value & Risk Advisory

SIGNUP FOR NEWSLETTER

Name*

Email Address*

© Copyright 2024 HR TODAY. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Features
  • Magazine
  • News
    • Asia
    • Europe
    • Africa
    • South America
    • OCEANIA
    • India
    • NORTH AMERICA
  • Insights
  • Leaders Speak
  • Book Reviews
  • Events
  • Advertising
  • Editorial Team
  • Subscribe
  • Login
  • Sign Up

© Copyright 2024 HR TODAY. All rights reserved.