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Zaid Al-Qassab Appointed as New Global CEO of M&C Saatchi

Smita SinghbySmita Singh
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Zaid Al-Qassab Appointed as New Global CEO of M&C Saatchi

Zaid Al-Qassab Appointed as New Global CEO of M&C Saatchi

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M&C Saatchi, a globally recognized advertising brand, has announced the appointment of Zaid Al-Qassab as its new Global CEO, starting May 2024. This strategic move is poised to usher in a new era of growth and innovation for the company. Zaid Al-Qassab, formerly the Chief Marketing Officer at Channel 4, brings a wealth of experience from his roles at major corporations like BT Group and Procter & Gamble, and his current position as Non-Executive Director of the Advertising Standards Authority.

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Zaid’s tenure at Channel 4 was marked by his leadership in marketing, digital, product management, communications, and advertising, showcasing his ability to drive strategic growth and brand excellence. His appointment is seen as a significant step for M&C Saatchi, aiming to leverage his client-centric focus, proven leadership, and commercial acumen to accelerate the company’s growth trajectory.

“I have long admired M&C Saatchi’s creativity and industry-leading work, and I am delighted to be joining one of the most recognized advertising brands in the world,”

Zaid Al-Qassab

He expressed his enthusiasm for capitalizing on M&C Saatchi’s unique growth opportunities, highlighting the company’s agile, global, integrated offer and its commitment to creative solutions based on deep client understanding.

Tags: Advertising Industry LeadershipappointmentCEO AppointmentChannel 4Creative Marketing SolutionsGlobal CEO AppointmentLeadership AppointmentLeadership in AdvertisingM&C SaatchiZaid Al-Qassab
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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