M&C Saatchi, a globally recognized advertising brand, has announced the appointment of Zaid Al-Qassab as its new Global CEO, starting May 2024. This strategic move is poised to usher in a new era of growth and innovation for the company. Zaid Al-Qassab, formerly the Chief Marketing Officer at Channel 4, brings a wealth of experience from his roles at major corporations like BT Group and Procter & Gamble, and his current position as Non-Executive Director of the Advertising Standards Authority.
Zaid’s tenure at Channel 4 was marked by his leadership in marketing, digital, product management, communications, and advertising, showcasing his ability to drive strategic growth and brand excellence. His appointment is seen as a significant step for M&C Saatchi, aiming to leverage his client-centric focus, proven leadership, and commercial acumen to accelerate the company’s growth trajectory.
“I have long admired M&C Saatchi’s creativity and industry-leading work, and I am delighted to be joining one of the most recognized advertising brands in the world,”
Zaid Al-Qassab
He expressed his enthusiasm for capitalizing on M&C Saatchi’s unique growth opportunities, highlighting the company’s agile, global, integrated offer and its commitment to creative solutions based on deep client understanding.
