Brisbane, Queensland, Australia, October 2025 – Compare Club, one of Australia’s most trusted financial comparison platforms, has announced the appointment of Zara Cobb as its Chief Marketing Officer (CMO). With nearly two decades of experience across marketing, growth strategy, and brand transformation, Zara brings a wealth of expertise in consumer engagement, digital performance, and multi-channel communication. In her new role, she will lead Compare Club’s marketing function, driving brand innovation, customer growth, and strategic partnerships across Australia.
Before joining Compare Club, Zara Cobb served as Chief Marketing Officer at Cashrewards, where she led the brand’s marketing, digital engagement, and customer loyalty strategy, strengthening its position as one of Australia’s leading cashback platforms. During her tenure, she spearheaded initiatives that enhanced customer retention and developed new strategic partnerships within the e-commerce ecosystem.
Previously, Zara worked with the Lendi Group for nearly three years, holding dual leadership roles as Group Chief Marketing Officer and later Chief Growth Officer. There, she was instrumental in redefining the company’s marketing architecture, strengthening the digital acquisition funnel, and leading growth strategies across multiple home-loan brands. Under her leadership, the marketing function at Lendi evolved into a data-driven, customer-centric unit, contributing significantly to business scalability and market share expansion.
Earlier in her career, Zara held leadership positions at Blue 449, Match Media, and MediaCom, where she managed strategic planning and analytics for high-profile clients such as Pfizer, IKEA, Westpac, Revlon, and Danone Nutricia. Her tenure at Initiative UK early in her career gave her exposure to global brands like The Body Shop, Orange, and Patek Philippe, shaping her expertise in creative strategy and integrated marketing communications.
Zara Cobb holds a Bachelor’s Degree in Mass Communications, Advertising & TV Production from Queensland University of Technology (QUT), which laid the foundation for her career in marketing, communication strategy, and leadership.
About Compare Club
Compare Club is Australia’s leading financial comparison service, helping over 1 million Australians each year find savings across health insurance, life insurance, energy, home loans, car insurance, and more. With a mission to simplify financial decision-making, Compare Club empowers customers to make informed choices through data-driven tools, expert guidance, and personalized advice. Headquartered in Sydney, Compare Club’s growing team of professionals continues to innovate financial solutions that deliver value and transparency.
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