Dallas, TX, USA, August 21, 2024 — Southwest Airlines Co. (NYSE: LUV) has announced the appointment of Tim Lyon as Vice President Pricing. In his new role, Lyon will focus on enhancing the airline’s yield and pricing discipline. With over two decades of experience in the airline industry, Lyon will oversee Southwest’s Pricing Department and collaborate closely with other business units responsible for Revenue Management and Sales.
“Tim’s talent is highly regarded across our industry, and Southwest expects to benefit from his expertise as we sharpen our focus on maximizing our low-fare leadership in ways that express our unique value, all-in flexibility, and standalone Hospitality,” said Andrew Watterson, Southwest Airlines Chief Operating Officer. “We’re bolstering our Revenue organization to elevate our pricing and yield management focus and drive improvement of our revenue performance.”
Prior to joining Southwest, Lyon served as Managing Director of Domestic Pricing at both American Airlines and US Airways, bringing valuable experience in pricing strategies to his new role.
About Southwest Airlines Co.
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its more than 74,000 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 137 million Customers carried in 2023. That formula for success brought industry-leading prosperity and 47 consecutive years of profitability for Southwest Shareholders (NYSE: LUV). Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success.
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