United Kingdom, November 2024 – Jennifer Morton has joined First Bus as the Head of People Transformation. In her new role, Jennifer will lead the company’s strategic initiatives in workforce transformation, aligning people strategies with First Bus’s mission to deliver sustainable, customer-focused transport solutions.
Jennifer brings a wealth of HR expertise spanning over two decades. Most recently, she served as Head of People – Technology, Finance, and LPM at Tesco Bank, where she played a pivotal role in integrating HR strategies with business functions. Prior to this, she held the position of Interim Head of People and served as a People Partner, contributing to organizational growth and employee engagement initiatives during her five-year tenure at Tesco Bank.
Before Tesco Bank, Jennifer spent nearly 11 years at SSE plc, where she progressed from Recruitment Manager to HR Manager, overseeing talent acquisition, organizational development, and change management. Earlier in her career, she gained valuable experience at Goldfish, Ferguson McKenzie, Search Consultancy, and Hudson, where she honed her skills in recruitment and talent management.
About First Bus
First Bus is one of the UK’s leading bus operators, facilitating over a million passenger journeys weekly. Known for its innovative approach, First Bus introduced Tap On, Tap Off payment technology and has committed to operating a zero-emission bus fleet by 2035. With a fleet of over 4,500 buses, including state-of-the-art Zero Emission Buses (ZEBs), First Bus continues to focus on sustainable transport solutions, enhancing customer experience, and improving air quality across its networks.
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