Pleasanton, California, United States, December 2024 – Chris Wiborg has joined Arctera.io as its new Chief Marketing Officer. Bringing an extensive background in strategic marketing and technology, Chris is set to lead Arctera’s marketing initiatives, focusing on accelerating the company’s impact in data management, compliance, and resilience across global markets.
Before joining Arctera.io, Chris held the role of Vice President, Product and Solutions Marketing at Veritas Technologies LLC, where he played a pivotal role in advancing go-to-market strategies and enhancing the company’s global brand. During his tenure, he contributed to driving significant market share in multi-cloud data resilience solutions.
Previously, Chris served as Vice President of Product Marketing at Cohesity, where he successfully expanded the company’s valuation by over $1 billion pre-IPO and established the product marketing function as a key growth driver. His leadership in messaging, positioning, and launch strategies resulted in numerous industry accolades, including a leadership position in Gartner MQs and “Best in Show” awards at major industry events.
Chris’s earlier career includes leadership roles at Alfresco, Cisco Systems, and Applied Materials, where he honed his expertise in collaboration technology, product management, and enterprise architecture. Over two decades, Chris has developed a robust track record of creating innovative marketing narratives, fostering team growth, and delivering strategic results.
About Arctera.io
Arctera.io empowers organizations worldwide to manage, protect, and maximize the value of their data through cutting-edge solutions in Data Compliance, Data Protection, and Data Resilience. Launched in 2024 as an offshoot of Veritas Technologies, Arctera provides tailored tools to businesses, including 70% of the Fortune 100, ensuring secure, scalable, and compliant data management from creation to retirement.
Committed to innovation, Arctera leverages its industry-leading expertise to address the complexities of modern data ecosystems, helping clients achieve operational efficiency and strategic agility.
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