GREENVILLE, South Carolina, USA, Feb. , 2025 — Southern First Bancshares, Inc. (NASDAQ: SFST), the holding company for Southern First Bank, is delighted to announce the appointment of Blair Miller as the Chief Retail Experience Officer and Executive Vice President.
Blair Miller comes to Southern First with an extensive 20-year career in banking, including a significant 12-year tenure as Area Manager and Senior Vice President at Pinnacle Financial Partners. In his new role, Miller will oversee the retail banking team, focusing on elevating the customer service experience and deepening client relationships through the bank’s commitment to authentic hospitality and personal engagement.
“Blair’s leadership is exactly what Southern First needs to amplify our retail experience,” said Dave Favela, Chief Innovation Officer at Southern First. “His creative vision and passionate approach to banking align perfectly with our goals to make a meaningful impact in the communities we serve.”
Miller is also a committed member of the Greenville community, actively participating in local initiatives, including his role as Chairman of the Greer Chamber of Commerce Board and his volunteer work with Greer Relief. He is an alumnus of the University of South Carolina and CBA Executive Banking School.
“I’m thrilled to join Southern First and work with a team that places such a high value on service and culture,” said Miller. “I’m eager to contribute to our mission and help our community thrive through innovative banking solutions and exceptional client service.”
About Southern First Bancshares:
Founded in 1999, Southern First Bancshares, Inc., headquartered in Greenville, South Carolina, is the parent company of Southern First Bank, the second-largest bank founded in South Carolina. With assets of approximately $4.1 billion, Southern First Bank operates 13 locations across South Carolina, North Carolina, and Georgia. The company is dedicated to providing outstanding banking services while maintaining a strong commitment to the communities it serves.
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